Marketing Tips

3 Reasons Client Testimonials Are Essential for B2B Marketing

Courtesy of Claire Swinarski; Marketing Daily Advisor

If you’re trying to land high-quality B2B clients, gathering testimonials is one of the most important things you can do.

Testimonials of past clients are important for any marketer trying to stand out from the crowd, but if you’re trying to attract new business-to-business (B2B) clients, testimonials become that much more essential. Getting past clients to vouch for you will take you further than any self-promotion. Here are three reasons client testimonials are necessary in the B2B marketing space.

The FOMO factor: It’s not uncommon for businesses to have a “fear of missing out”; many companies want to be on the forefront of new technologies, strategies, and trends, and seeing a competitor or a company larger than yours vouch for a business it used makes you much more likely to consider working with that business. Nobody wants to be left in the dust, and if you’re able to make your business seem like the most important one an industry leader could work with, you’re going to quickly inspire new sales. If you can engage a company’s feelings of FOMO by sharing testimonies from other businesses, you’re much more likely to close a sale.

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