Marketing Tips

We Are Entering A Golden Age of Branded and Sponsored Podcasts

Courtesy of Ida Vallo Morris, Social Media & Content Manager

What is a Podcast?
A podcast is a free, pre-recorded radio show that you can listen to on demand. More and more, podcasts are part of the information stream. They’re the ultimate curated content, that consumers subscribe to and download using their favorite apps, including iTunes, Google Play, Spotify, iHeartRadio, Pandora, and many others. The podcast content is quite literally the voice in their head, with over 525,000 active podcasts, across countless categories, with over 18.5M episodes. And, based on the ease of use, proliferation of smartphones, and virtually limitless high-quality subject matter, those numbers are only predicted to grow.

• Over 40% of Americans aged 12 and older have listened to a podcast,
with 24% of Americans listening to podcasts regularly.

There are some big names at the top of the most downloaded podcasts list, including Joe Rogan, Mo Rocca,
Fox News, The New York Times, NPR, and Will Ferrell’s Ron Burgundy. But there’s still room for the little guy: podcasting is relatively easy, as anyone with an internet connection and some inexpensive recording equipment can create a podcast and put it online.

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