Alta Stark Named Director of Communications for Sisters of St. Joseph
SPRINGFIELD — Alta Stark has been named director of Communications for the Sisters of St. Joseph of Springfield. She is responsible for developing, writing, and producing various printed and electronic publications, providing printed materials and signs, publicity for events, advertising, and technical support. She will also work to cultivate and maintain relationships with local, regional, and national media, as well as Catholic media, and produce content for the Sisters of St. Joseph social-media sites.
Stark is a communications professional with more than 30 years of experience in marketing, advertising, public relations, and the news media. Most recently, she taught graduate-level online courses in public relations for Western New England University. Previously, she served as the director of Marketing & Public Relations for JGS Lifecare in Longmeadow, successfully rebranding the 106-year organization and helping launch the Sosin Center for Rehabilitation. Stark has also served as senior Communications specialist for Baystate Health and Communications director for the Affiliated Chambers of Commerce of Greater Springfield (now the Springfield Regional Chamber) and the Western Mass. Economic Development Council. She also spent nearly a decade producing award-winning broadcast news in several markets in the Northeast, including WWLP 22News.
Stark holds a master’s degree in television, radio, and film with a concentration in broadcast news from the S.I. Newhouse School of Public Communications at Syracuse University, and graduated cum laude from Syracuse University’s College of Visual and Performing Arts with a bachelor’s degree in advertising design. She has served for nearly a decade on the American Advertising Federation’s national board of directors and the Council of Governors as governor for the New England district. She is also an active volunteer for St. Mary’s Parish in Longmeadow.