Amherst Area Chamber of Commerce, UMassFive Partner for Gift Card Match Day

AMHERST — The Amherst Area Chamber of Commerce announced the fifth annual Holiday Gift Card Match Day on Thursday, Dec. 4. Sponsored by UMassFive College Federal Credit Union with a $5,000 match, this annual event invites the community to double their holiday shopping power and support local businesses.

Starting at 9 a.m. at the Visitors Information Center, 35 South Pleasant St., Amherst, community members can purchase a $25 Amherst Area Gift Card, with a $1 processing fee. For every card purchased, the chamber will provide a gift card with a value of $50, effectively doubling the shopping power. Each individual may purchase up to two matched gift cards while supplies last.

“Gift Card Match Day turns generosity from our match sponsor, UMassFive, into a direct investment in our community,” said Jacob Robinson, executive director of the Amherst Area Chamber of Commerce. “By participating, shoppers become part of a collective effort to strengthen our local economy and uplift the small, local businesses that make the Amherst area unique. It’s a win for shoppers, local businesses, and the region.”

The program supports a diverse array of local businesses, from boutiques to restaurants to service providers, reinforcing the chamber’s mission to foster economic growth and vitality in the Amherst area.

“Gift Card Match Day is all about coming together as a community,” said Craig Boivin, vice president of Marketing at UMassFive. “By doubling the value of each gift card, we’re helping shoppers give more, support local businesses, and spread a little extra holiday cheer.”

For more information, including a list of participating businesses, visit www.amherstarea.com/giftcard or call the chamber office at (413) 253-0700.