Amherst Area Chamber, UMassFive Partner for Gift Card Match Day
AMHERST — The Amherst Area Chamber of Commerce announced the return of its Holiday Gift Card Match Day on Thursday, Dec. 5. Sponsored by UMassFive College Federal Credit Union with a $5,000 match, this annual event invites the community to double their holiday shopping power and support local businesses.
Starting at 9 a.m. at the Visitors Information Center, 35 South Pleasant St., Amherst, community members can purchase a $25 Amherst Area gift card for local businesses, with a $1 processing fee. For every card purchased, the chamber will provide a gift card with a value of $50, effectively doubling the shopping power. Each individual may purchase up to two matched gift cards while supplies last.
“Gift Card Match Day is more than just an opportunity to shop — it’s a celebration of the incredible diversity and resilience of our local businesses,” said Jacob Robinson, executive director of the Amherst Area Chamber of Commerce. “We’re excited to help our community members invest in the area’s economy and share the joy of supporting local enterprises this holiday season. Together, we build a stronger, more vibrant Amherst.”
The program supports a diverse array of local businesses, from boutiques to restaurants to service providers, reinforcing the chamber’s mission to foster economic growth and vitality in the Amherst area.
“Gift Card Match Day represents a wonderful opportunity to uplift local businesses during the holiday season, fostering a sense of community and economic resilience,” said Craig Boivin, vice president of Marketing at UMassFive. “By doubling the impact of each purchase, we make it easier for people to shop local and give meaningful gifts to loved ones.”
The Amherst Area Chamber of Commerce invites all community members to join in this event and help strengthen the local economy while securing an ideal holiday gift for friends and family. For more information, including a list of participating businesses, visit www.amherstarea.com/giftcard or call the chamber office at (413) 253-0700.
