Amherst BID Welcomes Robert Allingham as Marketing & Communications Manager

AMHERST — The Amherst Business Improvement District (BID) recently introduced Robert Allingham as the new Marketing & Communications manager. With a strong background in community engagement and business development, he brings a passion for fostering connections and creating marketing strategies aimed at elevating Amherst’s downtown.

Allingham has spent the past few years working closely with Amherst-area businesses, supporting their growth through strategic marketing, social media, and outreach efforts. His expertise spans hospitality, education, and nonprofit sectors, all with a focus on strengthening local businesses. With an MBA from Sacred Heart University in Fairfield, Conn., he has learned to blend creative marketing with strong business strategy to drive meaningful impact.

“What I enjoy most about my work is the relationships I build,” he said. “Seeing the success of a small business I’ve worked with, watching a campaign bring people together, or helping an event create lasting memories — these moments fuel my passion for what I do.”

At the BID, Allingham will focus on enhancing outreach, strengthening partnerships, and promoting Amherst as a premier destination to live, work, visit, and explore. From special events to digital storytelling, he is eager to collaborate with local businesses, cultural partners, and community members to create impactful initiatives.