AMHERST — Liz Larson, currently director of Operations at the Amherst Business Improvement District (BID), has been named interim executive director, effective Feb. 26.
Larson has been with the BID for six years and has worked closely with departing Executive Director Gabrielle Gould, creating events for the community, revitalizing downtown, and ensuring the health of the BID’s finances. She is the creative force behind the Makers’ Market at the annual Sip and Shop Stroll and the recently launched “Take a Dino to Dinner” campaign.
“Liz stepping into the interim job is perfect. She has worked with Gabrielle every step of the way and shares her passion and commitment to the downtown, our small businesses, and this community,” Amherst BID President Barry Roberts said. “She is incredibly creative and detail-oriented. We have been lucky to work with her thus far, and we know our immediate future is on solid ground with Liz.”
Gould added that “Liz has been such a great co-worker, co-conspirator, and co-creative. We developed many great concepts over the years. She is launching a new Amherst retail destination campaign soon, among other ideas. I have been so very lucky to work with Liz and could not think of a better person to take the helm. I know I leave the BID in a great place with great leadership on the board of directors and Liz.”
With a background in arts administration and nonprofit management, Larson moved to Amherst with her family in 2007 and has been active in the community, serving on several boards and committees, including professional growth objectives for the public schools and the city’s Participatory Budgeting Commission. She is currently a trustee and board treasurer for the Amherst Historical Society. Prior to moving to Amherst, she spent 20 years in New York and Tokyo.
“It has been such a joy to be part of the BID team, advocating for and creating a downtown that is welcoming and attractive to our entire community,” Larson said. “Plans are already underway for the summer concerts in July and the block party in September. I am also looking forward to continuing to work closely with our partners at the Amherst Area Chamber of Commerce and the Visitors’ Information Center.”