Amherst Business Improvement District Names John Page Executive Director

John Page

AMHERST — John Page, a lifelong Amherst-area resident with experience in economic development, business advocacy, and event management, has been appointed the new executive director of the Amherst Business Improvement District (BID). His first day is Oct. 16.

“We are delighted to have John join the BID as our new executive director,” said Barry Roberts, board president of the BID. “We were drawn to his knowledge and experience in the community and his can-do spirit. John is unafraid to roll up his sleeves and work hard, and he is well-known and respected locally for his dedication to Amherst, especially its downtown.”

Page departs from his role as assistant director for University Events at UMass Amherst, where he was instrumental in planning and executing major events such as commencement. He also played a key role in reimagining the 2024 UMass Founders Day celebration, expanding it to include more than 35 events across campus and opening it to the broader community.

Prior to his role at UMass, Page worked for the Amherst Area Chamber of Commerce, leading marketing and events for the organization and focusing on economic-development issues, grant writing, and tourism initiatives. He worked collaboratively with local businesses, the BID, the town of Amherst, the state delegation, and other stakeholders on support for small business, beautification and placemaking efforts, and housing policy. Recently, he worked on a contract basis for the BID, spearheading its 2024 Summer Concert Series and the annual Block Party in September.

“I am deeply honored to step into the role of the BID’s new executive director and to champion Amherst’s bright future,” Page said. “I look forward to building on the solid foundation laid by my predecessors, advocating for our downtown, and amplifying our status as a premier destination that is welcoming to all.”

An alumnus of Amherst-Pelham Regional High School and UMass Amherst, Page holds leadership roles on many community boards and committees, including as chair of the Pelham Cultural Council, a member of the Amherst Education Foundation, and an organizer of Amherst LGBTQ+ Pride events. He was a candidate for the inaugural Amherst Town Council in 2018 and has been active in local political campaigns and causes.

Page was raised in a family that has lived in the area for seven generations. “I grew up in town, walking into town after class in middle school,” he said. “I lived downtown through college. I’ve worked at the chamber and promoted local businesses. I understand and cherish downtown Amherst for the special and unique place it is. I cannot wait to get to work.”

The Amherst Business Improvement District (BID) is a nonprofit economic-development organization comprising local property owners dedicated to providing programs and services that support the town’s businesses and residents through events, beautification, marketing, and special projects.