Amherst Business Improvement District Welcomes Katie Streater

Katie Streater

AMHERST — The Amherst Business Improvement District announced that Katie Streater has joined the organization as its new Marketing & Communications manager. In this role, she will lead social media strategy, promote downtown businesses, and support events that enhance the vibrancy and economic vitality of Amherst.

Streater brings a background in marketing, partnerships, and community engagement across both national and local organizations. Her previous work with Brand USA and Destination DC centered on promoting destinations and supporting small businesses, while her most recent role at FRESHFARM focused on strengthening partnerships that directly benefited farmers markets and surrounding neighborhoods. She holds a master’s degree in tourism administration from George Washington University and is passionate about fostering meaningful connections between people and place.

“We are so excited to welcome Katie Streater to the Amherst Downtown team,” said John Page, executive director of the Amherst Business Improvement District. “Her background in tourism and destination marketing will be a game changer as Amherst continues to promote its arts and culture, global dining scene, retail shops, salons, and more.”

Streater will lead downtown marketing campaigns and support community events that bring people together throughout the year. She succeeds Robert Allingham, who served as the BID’s Marketing and Communications director before departing in January to accept a position with Bigelow Tea in Fairfield, Conn., following his wife, Christina, a food scientist from UMass Amherst, to the company.

“I’m thrilled to join the Amherst Business Improvement District and contribute to such a dynamic downtown community,” Streater said. “I look forward to working alongside local businesses and partners to celebrate Amherst’s unique character and to create welcoming, engaging experiences for residents and visitors alike.”