Daily News

Balise Kia Dealership Opens in West Springfield

WEST SPRINGFIELD — The new Balise Kia in West Springfield, located on Riverdale Street next to Balise Mazda, opened on Thursday, April 14.

The completely renovated, 15,000-square-foot dealership replaces the Balise-owned Mighty Auto Parts warehouse, which has been relocated to a nearby facility. The new Kia building features a customer-friendly showroom and comfortable waiting area with free WiFi. The dealership also offers a covered service drive-up for customer convenience.

Bill Peffer, president and COO of Balise Motor Sales, said he’s excited to welcome a rapidly growing brand to the Balise family.

“The addition of Kia, one of the fastest-growing brands in the United States, aligns perfectly with the Balise philosophy of putting the customer first,” he said. “With numerous accolades in the areas of quality, safety, and sustainability, we’re thrilled to continue serving Kia customers throughout Western Massachusetts with a high-quality product.”

Construction and renovation of the facility was completed by Associated Builders of South Hadley. This is the first Kia dealership for the Balise group and will be the only Kia Motors America franchise in the Springfield Metro area.

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