Balise Motor Sales Awarded Kia Motors America Franchise

WEST SPRINGFIELD — Balise Motor Sales has been awarded the Kia Motors America franchise for the Springfield Metro area.

The all-new Balise Kia is targeted to open for business by the end of the first quarter of 2016 at 603 Riverdale St. in West Springfield, next to Balise Mazda.

Kia is a rapidly growing brand with a full lineup of models such as the Optima, Sportage, and Sorrento. “Kia is one of the fastest growing brands in the U.S., and we’re excited to welcome the Kia franchise into the Balise family,” said Bill Peffer, president and chief operating officer of Balise Motor Sales. “This acquisition provides another great opportunity to strengthen the Balise portfolio throughout New England.”