Bauzá & Associates Joins Worldwide Partners
ENFIELD, Conn. — Worldwide Partners Inc. (WPI) has added another partner to the world’s 8th-largest full-service ad-agency network and the world’s largest network of independent ad agencies, according to Al Moffatt, president and CEO of Worldwide Partners, headquartered in Denver.
Bauzá & Associates, headquartered in Enfield, Conn., specializes in multicultural marketing and is headed by principal and CEO Héctor Bauzá. Founded in 2003, the agency became an LLC in Massachusetts in 2005 and has a roster of clients including the Connecticut Housing Finance Authority, Harvard Street Neighborhood Health Center of Dorchester, and the Connecticut Lottery.
“What makes us attractive to clients worldwide is that we’re comprised of innovative, progressive agencies across a full range of disciplines and industries,” Moffatt said. “We’re a collaborative, bottom-up network whereby the partner agencies own us rather than us owning them. We provide the resources and the global outreach to help our partners achieve greater profits and revenue while the partner agencies work together to build each other’s business and service clients locally, regionally, and internationally. We’re an efficient, international network that is built to succeed in today’s highly competitive and fragmented marketing environment. Each partner is hand-selected for its progressive and innovative approach. In short, we have the critical mass and skills of the agency conglomerates coupled with the flexibility of the independents. We’re very happy to have Bauzá & Associates join us.”
Added Bauzá, “we are honored to be a part of WPI’s tremendously successful network of independent agencies. As a smaller agency, the added muscle from WPI will help to increase the size of the projects Bauzá & Associates will compete for and expand this agency’s reach to regional, national, and global markets.”
Worldwide Partners Inc., which celebrated its 75th anniversary in 2013, has more than 20 network-wide regional and international clients, including Wal-Mart Centroamerica, Caterpillar, Saudi Arabian Airlines, Group Santander, MINI, Western Digital, California Tourism, and Novartis. Partner firms have over 4,000 employees and have expertise in more than 90 product and service categories.