Berkshire Bank Launches ‘Season of Giving’ Campaign
PITTSFIELD — Berkshire Bank has launched its fourth annual “Season of Giving” campaign, which runs through the end of the holiday season. Through the campaign, bank employees will complete a variety of community-service projects throughout cities and towns that Berkshire Bank serves. Berkshire Bank employees are also inviting the public to join with them to support local children and families in need during this holiday season to further expand the collective impact.
More than 200 Berkshire Bank employees will participate in the effort, with all of the service projects benefiting nonprofit organizations and families across Massachusetts, New York, Connecticut, and Vermont. In addition to these local efforts, Berkshire Bank has teamed up with the American Red Cross to participate in their annual Mail for Heroes program, through which bank employees will send holiday cards to service men, women, and veterans who cannot be with their families during the holidays.
In the Pioneer Valley, all Berkshire Bank branches and Berkshire Insurance Group offices have teamed up with the state Department of Children & Families to collect gifts for local families in need. Donations are being accepted at any Berkshire Bank location in Hampden, Hampshire, and Franklin counties. The public is invited to stop by their local office to see which items are needed from the ‘giving tree.’ Bank employees will also volunteer their time with a variety of local nonprofit organizations during the holiday season, including Wreathes Across America and the Salvation Army. Berkshire Bank Foundation, the charitable arm of Berkshire Bank, also plans to contribute grants to local nonprofit organizations.