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Berkshire Bank Wins Two 2014 Communicator Awards

PITTSFIELD — Berkshire Bank has received two Communicator Awards from the Academy of Interactive and Visual Arts (AIVA). The bank received 2014 Silver Awards of Distinction in two categories, Commercials – Banks and Annual Report – Corporation. Each year, AIVA receives more than 6,000 entries from across the U.S. and around the world, making the Communicator Awards the largest and most competitive awards program honoring creative excellence for communications professionals.

Berkshire’s television commercial for banks recognized by the Communicator Awards was its “Life Is Exciting. Let Us Help” spot developed by Berkshire Bank’s marketing department. The animated spot features Berkshire Bank’s spokesperson, banking-services endorser, and nine-time national champion and Hall of Fame basketball coach Geno Auriemma, as the voiceover. The spot was broadcast throughout New England and New York in support of Berkshire Bank’s “Life Is Exciting” campaign in which the institution targeted consumers to help them find and fund their exciting moments. Berkshire Bank’s second Silver Award of Distinction from the Communicator Award was for its 2013 annual report.

Founded in 1994, the Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts, an organization of more than 600 leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

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