Berkshire Film and Media Collaborative Receives Grant Awards for Community Film Fund
PITTSFIELD — The Berkshire Film and Media Collaborative (BFMC) received two grant awards for its newly established Community Film Fund, which is a matching fund to help local nonprofit organizations create videos for their branding, marketing, fundraising, and social media. The grants were received from the Berkshire Bank Foundation and the Feigenbaum Foundation, each in the amount of $2,500.
In today’s world, video messaging is becoming increasingly important. Wordstream, an online advertising company, states that the average user spends 88% more time on a website with video. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text, and an initial e-mail with a video receives an click-through rate increase of 96%.
“Many times, this essential tool is cut from a nonprofit’s budget,” said BMFC Executive Director Diane Pearlman. “The Community Film Fund will help give a voice through video to our local organizations, as well as create jobs for professional filmmakers in our area.”
BFMC is in the process of raising $50,000 for this new initiative, which it expects to launch later this spring. BFMC is partnering with the Nonprofit Center of the Berkshires to provide information to local organizations about this opportunity.