Creatives’ Night Out

Amid the mysterious tricks of professional mentalists and the acrobatic feats of award-winning trapeze artists, the creative professionals of Western Mass. had a chance to show their own magic at the second annual regional ADDY Awards, staged March 20 at CityStage in Springfield. The event was hosted by the AdClub of Western Mass., in conjunction with the American Advertising Federation, and this year celebrated the best design and marketing materials the region has to offer in an atmosphere worthy of any circus or carnival.

The competition awarded 61 gold, silver, and bronze ADDYs to various marketing and design firms and in-house graphics and advertising departments that do business in all four counties of Western Mass. The winners were culled from more than 160 entries, and gold and silver ADDY winners are eligible to move on to the national-level competition in June.

The 2007 regional ADDY winners are listed below by category. The entrant as well as the client for which a project was created appear next to each award, as well as the names of staff who contributed to each entry.

BusinessWest congratulates the 2007 ADDY winners, and wishes luck to the local companies moving on to the next level.

Best in Show

Ten Minute Media,

for Lily Allen LDN microsite, Capitol Records

Sales Promotion

(Exhibits and Displays)

n Point-of-purchase, trade show exhibit

Bronze — Winstanley Associates, for Smith & Wesson trade show exhibit

Ralph Frisina, Creative Director

David Morrison, Art Director

Annette Ragan, ACD, Copywriter

Collateral Material

(Stationery, Brochures, Annual Reports, Posters, etc.)

n Stationery package

Silver — Rob and Damia Design, travel stationery for Babydue Travel

Rob Stewart, Designer

Damia Stewart, Producer

n Annual Report

Silver — John C. Otto Printing, for Springfield College Annual Report

Radwell Communication by Design, Designer

Bronze — Springfield Technical Community College, for STCC Annual Report

Kerry Tufts, Designer/Production Manager

Setta McCabe, Director of Public Relations

AM Lithography, Printer

Bronze — Baystate Health, for Baystate Health Annual Report

Bronze — TSM Design, for Vision 2006 Mass. Mutual Wholesale Electric Co.

Marisa Fillippone, Designer

David Tuohey, Copywriter

Bassette, Printer

n Brochure, four-color

Silver — TigerPress, for Image the Possibilities, Williston Northampton School

Silver — Meyers Brothers Kalicka, P.C. for MBK 3D Capabilities, Meyers Brothers Kalicka

Silver — Robert Charles Photography, for Exceeding All Expectations, DuRocher Florist

Edward Zemba, Creative Director

Leah Martin, Photographer

Robert Francis, Photographer

Julia Goldberg, Designer

Kara Lavelle, Designer

Susanna Zemba, Designer

Graphi Studio, Printer

Pip Printing, Printer (stickers)

Silver — Bidwell ID, for Glenmeadow brochure, Glenmeadow Retirement Community

Todd Verlander, Creative Director

Bronze — TSM Design, for Convergence, Environmental Compliance Services

Noel Szado, Designer

Nancy Urbschat, Copywriter

Marcus Bordeaux, Printer

Bronze — Radwell Communication by Design, for the MacDuffie School admissions viewbook

Laura Radwell, Designer

Hadley Printing, Printer

n Publication design

Bronze — TigerPress, for Supermodels, Supermodels LLC

n Posters, single

Gold — W.F. Young Inc. for Absorbine 115th anniversary poster, W.F. Young Inc.

Jamie Young, Art Director

Amy Johnquest, Artist

Bronze — lshd advertising, for USCRA North American Vintage Grand Prix poster, USCRA

Bob Demetrius, Creative Director, Account Executive

n Posters, campaign

Bronze — Springfield Technical Community College, for STCC Black History Month posters, STCC

Kerry Tufts, Designer, Production Manager

Myra Smith, VP Human Resources and Multicultural Affairs

n Special event material/invitations

Gold — Health New England, for City of Bright Nights Ball 2007 Invitation, Spirit of Springfield

Leslie Bercume, Manager of Advertising & Graphic Design

Greg Desrochers, Hadley Printing

Direct Marketing

Silver — TSM Design, for Get Watermarked, Southworth Paper

Noel Szado, Designer

Soren Johnson, Copywriter

AM Lithography, Printer

Silver — lshd advertising, for MassMutual IRA Consolidation direct mailer

Paul McCullen, Account Executive, Creative Director

Fred Crisp, Art Director

Margot Zalkind, Copywriter

Bronze — chemetal/treefrog for Cubes and Tiles postcard, interior51.com

Meg Broughton, Graphic Designer

Geoff Schaefer, Creative Director

Out-of-home Advertising

(Billboards and Placards)

n Single

Gold — Advertus Media, for In the Way, Westfield State College

Adam Wright, Creative Director

Todd Lemieux, Graphic Artist

n Campaign

Gold — Winstanley Associates, for Hampden Bank ‘Evolved’ billboards

Ralph Frisina, Creative Director

David Morrison, Art Director

Annette Ragan, ACD, Copywriter

Consumer or Trade

Publication Advertising

n Fractional page, four-color

Silver — chemetal/treefrog for ‘Palpable Angst,’ chemetal

Geoff Schaefer, Creative Director, Copywriter, Art Director

Bronze — chemetal/treefrog for ‘More metal than …,’ chemetal

Geoff Schaefer, Creative Director, Copywriter, Art Director

n Full page, four-color

Silver — Winstanley Associates, Suddekor Dimension Ad, Suddekor LLC

Ralph Frisina, Creative Director

Meghan Dewar, Art Director

Annette Ragan, ACD, Copywriter

Mark McCarty, Photographer

n Campaign, four-color

Gold — chemetal/treefrog for Interior51 campaign, Interior51.com

Geoff Schaefer, Creative Director, Copywriter, Art Director

Brent Hale, Art Director, logo

Gold — Winstanley Associates, for Hardigg Animal Testing campaign, Hardigg Industries

Ralph Frisina, Creative Director

David Morrison, Art Director

Annette Ragan, ACD, Copywriter

Mary Doherty, Graphic Designer

Bronze — lshd advertising, for Holyoke Medical Center Short Stay print campaign, HMC

Bob Demetrius, Creative Director

Susan Martin, Account Executive

Fred Crisp, Art Director

Paul Pereira, Art Director

Laura Cunha, Production

Newspaper Advertising

n Black and white

Gold — Cardinale Design, for ‘Six’ campaign, Hadley Printing

Kathy Cardinale, Art Director

Don Forest, Designer

Hadley Printing, Printer

Interactive Media

n Web sites, B-2-B, HTML/other

Silver — chemetal/treefrog for chemetal Web site

Geoff Schafer, Creative Director, Copywriter, Art Director

Tony Palleschi, Web Programmer

n Web sites, consumer, Flash

Gold — visual concepts media, for Spalding Web site

Silver — Ten Minute Media, for Natalie Cole Web site, Verve Music Group / UMG

Silver — Ten Minute Media, for Mick Jagger Web site, Atlantic Records

n Web sites, consumer, HTML/other

Silver — Ten Minute Media, for Triple Crown Records Web site, Triple Crown Records

Silver — visual concepts media for Peter Pan Web site, Peter Pan Bus Lines

Silver — Del Padre Visual Productions, for RileyMartin. com, Riley Martin Enterprises

Nino Del Padre, Creative Director

Mark Archer, Producer

Joe Maki, SEO Programmer

n Interactive media, online, microsites and minisites

Bronze — Ten Minute Media, for ‘Dan in Real Life’ Soundtrack microsite, Virgin Records

Radio

n Local, 60 seconds or more

Gold — Goff Media, for ‘Lie Detector,’ Providence Auto Body

David Goff, Producer

David Brinnel, Writer, Sound Engineer, Talent

n Television

Gold — Winstanley Associates, for Hampden Bank ‘Evolved’ TV spot

Ralph Frisina, Creative Director

David Morrison, Art Director

Annette Ragan, ACD, Copywriter

Mixed Media

(Cross Platform)

n Campaigns

Gold — Winstanley Associates, for Hampden Bank ‘Evolved Banking’

Ralph Frisina, Creative Director

Annette Ragan, ACD, Copywriter

David Morrison, Art Director

Mary Doherty, Graphic Designer

Bronze — TSM Design, for ‘Game Face,’ Springfield Falcons

Deborah Walsh, Designer

Jim Langone, Photographer

Penfield Productions, Video Producer

Jason Gonat, Talent

Brandon Dionne, Talent

Ryan Flinn, Talent

Advertising for the

Arts and Sciences

n Collateral, brochures and sales kits

Gold — TigerPress, for Japanese Tea Wares, Smith College Museum of Art

Silver — Rob & Damia Design, for Williams ’62 Center Season calendar, for Williams College Center for Theater and Dance

Rob Stewart, Designer

Damia Stewart, Producer

Ben Ruddick, Photographer

Olli Chanoff, Copywriter

Bronze — Rob & Damia Design, for UMass Fine Arts Center Season brochure

Rob Stewart, Designer

Damia Stewart, Producer

n Collateral, Posters

Bronze — Rob & Damia Design, for Nutcracker poster, the Ballet Center at Manchester

Rob Stewart, Designer

Damia Stewart, Producer

Public Service

n Collateral, brochures and sales kits

Gold — TSM Design, for ‘On the Way Home,’ Friends of the Homeless

Deborah Walsh, Designer

Nancy Urbschat, Copywriter

Jim Langone, Photographer

Getty, cover photo

Bassette, Printer

Mt. Tom Box, Printer

Silver — Rob & Damia Design, for Media Reform Information Sheets, Free Press

Rob Stewart, Designer, Illustrator

Damia Stewart, Producer

n Collateral, posters

Bronze — Rob & Damia Design, for Step it Up Rally Poster, Step It Up Northampton

Rob Stewart, Designer

Damia Stewart, Producer

Advertising

Self-promotion

n Creative services and industry suppliers, consumer

Silver — TigerPress, for TigerPress 2008 calendar

Bronze — Six-point Creative Works, for ‘Convicted: Non-profit Marketing’

Marsha Montori, Copywriter

David Wicks, Art Director

White Point Imaging, Photography

n Creative services and industry suppliers, direct

Gold — Winstanley Associates, for ‘Winstanley Nothing’

Ralph Frisina, Creative Director

Meghan Dewar, Art Director

Annette Ragan, ACD, Copywriter

Bronze — Robert Charles Photography, for ‘Celebrating Life in Motion’ fall mailer

Edward Zemba, Creative Director

Robert Francis, Photographer

Leah Martin, Photographer

Julia Goldberg, Designer

Kara Lavelle, Designer

Susanna Zemba, Designer

Lucky Designs, Printer (postcards)

Pip Printing, Printer (stickers)

Marathon Press, Printer (belly band)

n Creative services and industry suppliers, cards and other printed materials

Gold — Winstanley Associates, holiday greeting

Ralph Frisina, Creative Director

David Morrison, Art Director

Annette Ragan, ACD, Copywriter

Winstanley Staff, assembly

n Campaign, single medium

Bronze — TSM Design, for ‘Breakout Work,’ AdClub of Western Mass.

Noel Szado, Designer, Illustrator

Soren Johnson, Copywriter

Hadley Printing, Printer

Elements of Advertising

n Logo

Bronze — Bidwell ID, for Glenmeadow Retirement Community

Todd Verlander, Creative Director

Bronze — Bidwell ID, for Page Product Design

Todd Verlander, Art Director

Mark Verlander, Designer

Bronze — lshd advertising, for Bacon & Wilson P.C.

Bob Demetrius, Creative Director

Mario Pereira, Creative Director

Maya Whitman, Art Director

Aliya Mamdani, Account Executive

Laura Cunha, Production

n Illustration, illustration campaign

Silver — MicaBlue Creative, for Paintbox Theatre

Silver — Rob & Damia Design, for Media Reform Illustrations, Free Press

Rob Stewart, Illustrator