Downtown Pittsfield ‘Hey Neighbor!’ Marketing Campaign, Awardees Announced

PITTSFIELD — Downtown Pittsfield Inc. (DPI), with funding from MassDevelopment’s Transformative Development Initiative (TDI), has launched a “Hey Neighbor!” marketing campaign to spotlight and support downtown storefront businesses through social media and coordinated cinema and radio marketing campaigns.

This grant-funded program awarded marketing grants to 10 for-profit businesses in downtown Pittsfield. There were four awards for businesses with one to three employees, three awards for businesses with four to nine employees, and three awards for businesses with 10 or more employees.

The businesses awarded marketing grants are Brazzucas Market, Berkshire Nautilus, Espetinho Carioca, Hot Plate Brewing Co., Marie’s North Street Eatery and Gallery, Methuselah Bar and Lounge, McNinch Restaurant Group, Otto’s Kitchen & Comfort, Thistle ’n Thorn Floral, and WANDER Berkshires.

These grantees will receive custom video ads displayed before films at the Beacon Cinema and radio advertisements aired on WUPE/WBEC FM. The “Hey Neighbor!” marketing campaign aims to drive foot traffic, build community awareness, and showcase the diverse stories of Pittsfield’s small business community.

For more information on the grantees, visit downtownpittsfield.com/2025/06/hey-neighbor.