Excel Dryer Welcomes Kim Lynch as Director of Marketing

Kim Lynch

EAST LONGMEADOW — Excel Dryer Inc. announced the addition of Kim Lynch as its new director of Marketing, effective Oct. 20.

Lynch brings more than 15 years of experience in marketing and advertising across a range of industries, including electrical wholesale, retail, finance, and industrial. She has a proven track record of building and leading high-performing teams, developing strategy-driven campaigns, and strengthening brand visibility across multiple platforms.

A graduate of Westfield State University with a bachelor’s degree in mass communications and managerial marketing, Lynch offers extensive expertise in marketing technology and analytics tools and platforms. She is also highly skilled in brand management, digital strategy, and creative development.

“We are thrilled to welcome Kim to the leadership team,” said William Gagnon, executive vice president and chief operating officer at Excel Dryer. “Her strategic mindset, collaborative approach, and exceptional depth of marketing experience align perfectly with our growth goals. Kim’s ability to bring brand vision to life while driving measurable results makes her an invaluable addition to the organization.”

In her new role, Lynch will oversee the development and execution of Excel Dryer’s brand and marketing strategy, support business development initiatives, and continue to elevate the company’s position in the commercial restroom and hand hygiene industry.

“I’m excited to join a company that has not only led its industry with innovation, but has also continued to evolve its brand with intention and purpose,” Lynch said. “Excel Dryer has a powerful story rooted in quality, sustainability, and forward-thinking design, and I look forward to helping expand its reach and impact in the marketplace.”