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Daily News

EAST LONGMEADOW — Excel Dryer Inc., manufacturer of the XLERATOR Hand Dryer, announced that Joshua Griffing has been promoted and will serve as the director of International Sales in addition to his current role as director of Marketing. He joined the Excel Dryer team in 2022 as director of Marketing, bringing more than two decades of experience in sales and marketing for international organizations.

“While Joshua only joined us last year, he quickly demonstrated his sales and marketing expertise,” said William Gagnon, executive vice president and chief operating officer at Excel Dryer. “He is a highly effective leader with a wealth of knowledge in international marketing. We are eager for him to expand our marketing initiatives around the world.”

A graduate of Central Connecticut State University with a degree in international business, Griffing has held roles including executive vice president at Sportika Export, president of Raw Food Central LLC, and director of Sales and Marketing at Joining Technologies Inc. In his new role at Excel Dryer, he will be responsible for managing the export sales team, creating targeted territory-expansion plans, negotiating key account agreements, and increasing brand awareness globally.

“I appreciate the opportunity to continue to position Excel Dryer as a global leader for sustainable products,” Griffing said. “I will continue that momentum in my new role, working to communicate with customers around the world everything our company and products have to offer, especially in terms of sustainability and health and wellness.”

Daily News

EAST LONGMEADOW — Excel Dryer Inc., manufacturer of the XLERATOR hand dryer, announced it has promoted a member of the family-owned business, William Gagnon, to an executive leadership role within the company. Gagnon is now executive vice president and chief executive officer, and sits on the Excel Dryer board of directors.

“Bill has been working in the industry for more than 20 years and has done an outstanding job as our vice president of Marketing and Sales,” Excel Dryer President Denis Gagnon said. “He knows our business and industry inside and out, and I could not be happier to see him step up to lead future growth.”

During his time as the vice president of Marketing and Sales, William Gagnon applied his two decades of industry knowledge and experience to a wide variety of initiatives. As a leader in the industry, Excel Dryer has accomplished many firsts spearheaded by Gagnon, including establishing the high-speed, energy-efficient category for hand dryers with the XLERATOR.

When Excel Dryer initiated the process to substantiate claims and educate buyers and specifiers about how to avoid falling victim to ‘greenwashing,’ Gagnon chaired the committee to create product category rules for the hand-dryer industry with UL Environment (a business division of Underwriters Laboratories). The result of their efforts set a precedent; the rule developed was the first global standard for any industry and the first industry-consensus standard for the hand-dryer industry. Gagnon and his team then published the first environmental product declarations for their three signature products.

Excel continues to be innovative, with the creation of new products including the state-of-the-art XLERATORsync, a deck-mounted hand dryer featured in D13 Group’s integrated sink systems. These systems deliver a completely touchless, proper hand-washing solution allowing users to wash, rinse, and dry all in one place.

In his new role, Gagnon will improve operational efficiency, expand the product offering through research and development, increase global awareness, and inspire employees to support the vision of the organization.

“At Excel Dryer, we continually challenge ourselves to lead the industry through innovation,” he said. “I look forward to playing a larger role not only in the future growth of our company, but the industry as a whole as we continue to prioritize transparency, environmental sustainability, health, and wellness.”

Daily News

EAST LONGMEADOW — Excel Dryer Inc., manufacturer of the XLERATOR Hand Dryer, announced the promotion of Michael Savitt to director of Domestic Sales. Savitt has held positions with increasing responsibility over his 10 years with Excel Dryer, most recently serving as Business Development manager for North America.

“Michael has demonstrated an in-depth understanding of our sales process, generated new business, and provided excellent customer service during his tenure with us,” said William Gagnon, executive vice president and chief operating officer at Excel Dryer. “He is also a proven leader with the ability to effectively train, coach, and motivate our employees. He’s a perfect fit for this important position.”

In his new role, Savitt will supervise the U.S. sales team, explore opportunities to support the company’s growth, and work closely with architects, distributors, and end users to identify how high-speed, energy-efficient hand dryers fit into cost-saving and sustainability initiatives.

Prior to his role as Business Development manager for North America, Savitt started at Excel Dryer as a field sales manager and then became a national field sales manager. He has worked across all markets, verticals, and channels for Excel Dryer over the past decade.

“I really appreciate the opportunities I’ve had to learn and grow at such a forward-thinking company like Excel Dryer,” he said. “Our sales team is incredible, and I am excited to bring us to the next level while continuing to help our customers achieve their sustainability goals.”

Before joining the company, Savitt worked at Avatar HR Solutions and Data Recognition Corp. He graduated from the University of Wisconsin-Madison with a bachelor’a degree in journalism and went on to receive his master’s degree in journalism at Indiana University Bloomington. He completed the “Mastering Sales: A Toolkit for Success” course at Northwestern University’s Kellogg School of Management, “Coaching for Improved Performance & Results” with Leadership Dynamics Inc., and “Effective Personal Productivity” with Leadership Management International Inc.

Daily News

EAST LONGMEADOW — Excel Dryer Inc., manufacturer of the XLERATOR hand dryer, announced that Timothy Bates has joined its growing team as senior director of Operations. He has more than 35 years of industry experience and has spent nearly 25 years in a senior management role.

“Tim brings with him great leadership experience as he makes his transition to Excel Dryer,” said William Gagnon, vice president of Sales and Marketing at Excel Dryer. “We are thrilled to have him join the team and are looking forward to collaborating on ways to build future successes.”

Bates is a graduate of the University of Massachusetts with a degree in industrial engineering. Since starting his career as an industrial engineer, he has held various positions, each with increased responsibilities, including positions such as program manager, director of operations, and general manager/vice president at organizations like Kaman Aerospace Corp. and TigHITCO. At Excel Dryer, Bates will oversee manufacturing and warehouse operations, ensuring the facility is running in a safe, efficient, and profitable manner.

“I am ready to hit the ground running and am already impressed with how efficiently Excel Dryer operates,” Bates said. “I look forward to getting to know the systems in place and working to improve quality and production while ensuring the safety of our most important asset, our employees.”

Daily News

EAST LONGMEADOW — Excel Dryer Inc., manufacturer of the XLERATOR hand dryer, announced that Scott Kerman has been hired as business development manager – specifications. In this new role, Kerman will work with the Excel Dryer Sales and Marketing teams to grow profits; nurture, retain, and support partner relationships; conduct demonstrations and sales presentations; and much more.

“Scott comes with a unique set of skills that will make him a valuable asset for Excel Dryer and our distribution partners,” said William Gagnon, vice president of Sales and Marketing. “He has worked extensively over his career with hand dryers and other restroom accessories, providing him an in-depth knowledge of our industry. We are excited to welcome him to the team.”

Kerman, a graduate of Arizona State University, has more than 30 years of experience in sales and business development. He has extensive product knowledge with numerous construction market segments and will tap into this experience at Excel Dryer to help grow and support the construction team’s annual profit by leveraging data in construction platforms.

“I have always been impressed with Excel Dryer’s products and am excited to now be working to grow their presence,” Kerman said. “I am ready to use my vast knowledge of the industry to guide the sales team in an even more profitable direction.”

Daily News

SPRINGFIELD — For the fifth consecutive year, Excel Dryer is lending its support to Square One’s Adopt-a-Classroom initiative, donating $5,000 to provide supplies and meals to the agency’s preschoolers.

“We are proud to support Square One and their ongoing efforts to provide early-education services to children in our area,” said Denis Gagnon, president of Excel Dryer. “This organization is a vital part of our community, providing a safe and educational space for young children. We hope our donation can help provide much-needed meals and resources for these students.”

Square One’s Adopt-a-Classroom program is part of the agency’s Campaign for Healthy Kids, a multi-year fund-development initiative focused on the agency’s commitment to providing healthy meals, physical fitness, social-emotional well-being, and a healthy learning environment.

“Long-term success in life starts with a healthy foundation,” said Kristine Allard, vice president of Development & Communication at Square One. “We are so grateful to Denis and his team at Excel Dryer for supporting us in our mission to ensure that our children are prepared with the tools they need to succeed — academically, physically, and socially. We hope that Excel’s continued generosity will inspire others to become involved in this important work.”

Daily News

EAST LONGMEADOW — Excel Dryer Inc., manufacturer of the XLERATOR hand dryer, recently welcomed a new director of global sales to its team. Tammy Stone joins Excel Dryer with more than a decade of experience and a worldly expertise unlike many in her field.

“When looking for someone who could head up our global sales, Tammy was the perfect fit,” said William Gagnon, vice president of Sales and Marketing at Excel Dryer. “In addition to speaking five languages, Tammy holds three degrees, two of which she received at overseas universities. She is knowledgeable, driven, and will share her vast expertise in business and global solutions with our team.”

Born in the Republic of Georgia, Stone moved to the U.S. as a teenager. A graduate of Carl von Ossietzky University in Germany, Tbilisi State University in Georgia, and the University of Illinois College of Law, she holds degrees in business and political science. In previous positions, she grew national and international sales, developed business-strategy plans, and led a team of employees focused on business-to-business activities.

“I am thrilled to take on this challenging and exciting new chapter with Excel Dryer,” Stone said. “This company made a name for itself creating quality products that are in use all over the world. I hope to further spread the message of value and excellence Excel has come to be known for.”

In her role at Excel Dryer, Stone will be responsible for managing and providing business-strategy plans for all business-to-business interactions, negotiating transactions, and working to increase domestic and international market share and build sales activity.

Special Coverage Technology

Drying Times

Excel Dryer

U.S. Rep. Richard Neal (second from left) gets a factory tour with Excel Dryer’s Denis Gagnon, Nancy Gagnon, and Bill Gagnon.

When it comes to the XLERATOR, his company’s signature hand dryer, filtration is nothing new, Bill Gagnon said.

“We’ve had an optional HEPA filtration system in it for years,” said Gagnon, vice president of Excel Dryer in East Longmeadow. “The typical HEPA filtration test you do is performed with bacteria, and it’s to particle sizes of .3 microns or larger. That’s standard in the industry. We’ve done that test; we already had it.”

But coronavirus isn’t bacterial, as its name makes clear. And its typical particle size is around 120 nanometers, or 0.12 microns — much smaller than the bacterial particles the filter had already been tested for.

“When we heard about coronavirus, we wanted to get ahead of this and wanted to test our product and its effectiveness against viruses, so we sent our product to our testing laboratory partner in Minnesota and said we want to do a virus-specific test,” Gagnon explained, adding that the lab put some 380 million virus particles through the system, “and basically zero came out the other end.”

Well, not exactly zero, but pretty darn close; the dryer’s filter lets through about one in 100,000 particles.

“This test shows our HEPA filtration system can filter [the virus] out of the airstream and gives the public assurance that it’s safe to use hand dryers — because it is,” Gagnon told BusinessWest. “Hand dryers are a hygienic way to dry your hands. This was something we wanted to test for — something we thought was important.”


One of the mobile units being delivered to the front lines of the COVID-19 fight.

On May 6, Excel Dryer hosted U.S. Rep. Richard Neal and local media to tour the company’s manufacturing facility and tout the XLERATOR’s virus-filtration capabilities — and an ongoing donation of 100 units, with HEPA filtration systems, to first responders and COVID-19 testing sites across the state.

“Talk about innovation and creativity — they established it,” Neal said of Gagnon and his father, Excel President Denis Gagnon, who invented the popular XLERATOR. “These are 52 domestic manufacturing jobs to compete with supply chains all over the world. If we’ve learned one lesson from a pandemic, it’s that relying on other parts of the world for our products and supplies is not a great idea.”

Neal and his aide, William Tranghese, were involved in early discussions establishing Excel Dryer as an essential manufacturer in Massachusetts, making hand dryers that play a critical role in achieving proper hand hygiene. After all, thoroughly washing and completely drying hands are listed as the top defense against the spread of germs — including the novel coronavirus, which causes COVID-19 — by both the World Health Organization and the Centers for Disease Control and Prevention.

“Proper hand hygiene isn’t just washing your hands, it’s completely drying your hands,” Denis Gagnon said following the factory tour. “When we originally added the HEPA filter as an option to the XLERATOR, we tested for bacteria. Because of the COVID outbreak, we retested the HEPA filter for its ability to filter viruses, and it literally filters 99.999% of viruses. So I think there’s going to be healthy demand for HEPA-filter XLERATORs going forward.”

Bending the Curve

Neal — who, like the Gagnons, Excel’s employees, and guests, wore a face mask during his visit to the plant — touted hand washing as well, and said it’s among the now-common practices, including social distancing, that are flattening the viral curve in Massachusetts.

“The CDC and the WHO have all talked about the notion of hand hygiene, how important it is. I think we’ve seen in Massachusetts the curve beginning to bend,” the congressman noted. “The stabilization — and a little bit of a decline — have had much to do with, I think, adhering to the recommendations of professional health people.”

He particularly praised Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, as “the most reliable voice in America” on coronavirus and related matters. “Whenever I’ve received an invitation over these years in Washington to an event where he was the speaker, I went to hear what he had to say.”

As for the COVID-19 progression, “there is some good news, but there is a ways to go,” Neal went on. “Hot spots seem to be declining in the larger urban areas, but they seem to be moving to new places. So while we have better news in Boston, New York, and even here in Western Massachusetts, other areas of the country are likely to go through the outbreak that we’ve all witnessed here.”

And if Excel can play a part in slowing the spread, all the better, Denis Gagnon said.

“We very much pride ourselves on making our product here in the United States,” he noted. “It didn’t take the inconvenience of disrupted supply chains to bring it back. We never wanted it to leave in the first place. As far as being a good corporate citizen, it’s in our blood. We’re happy to help in any way we can. This was kind of an impromptu solution, and I think it’s going to help on the front lines.”

Indeed, the 100 donated units are already being shipped out, Bill Gagnon said, to police and fire facilities, testing sites, and places like the first-responder recovery center being operated by the Hampden County Sheriff’s Office.

“If they test positive, they don’t want to bring it home, so they get quality food and bedding and a place to get healthy and stay away from their families,” he explained. “We’re donating units there. We’re just trying to find out where they’ll make the biggest impact.”

While the HEPA filters on the dryers are not new, the mobile units are. They came out of a conversation the Gagnons had with Neal and his staff about whether Excel’s work is considered essential.

“In that conversation, I was talking about getting mobile units out to the front lines,” Bill said, explaining that the company’s stainless-steel supplier had built a wall to show off the product in a trade show booth. “They said, ‘we can re-engineer that to be mobile, and we can get this thing out in the field.’ Two days later, the prototype was created, and they drove it up here and dropped it off — it was amazing. Two weeks later, we had the first units being used out in the field.

“So it was an amazing new product innovation,” he continued, “and we were working with the congressman’s office and just trying to figure out, how can we help? How can we get this virus-filtering hand-hygiene solution into these facilities? And now it’s here, and there’s a lot of interest in it, and we think it can make a big difference.”

“When we heard about coronavirus, we wanted to get ahead of this and wanted to test our product and its effectiveness against viruses, so we sent our product to our testing laboratory partner in Minnesota and said we want to do a virus-specific test.”

After all, he explained, while experts like the CDC and Fauci tout proper hand hygiene as the best defense against the spread of germs, it’s important to not forget the role of complete drying as well.

“Everyone talks about washing your hands for 20 seconds, but nobody talks about drying your hands,” Bill said. “You have to completely dry them. Wet hands are 1,000 times more susceptible to pick up or transfer germs. Drying hands is critical.”

Essentially Speaking

So are Excel’s operations, even in the midst of an economic shutdown, he added.

“We were in the same situation of a lot of other small businesses; when the federal guidelines came out and it was up to the states to put out their guidances, there were a lot of general categories” for what constitutes an essential service during the pandemic, he explained.

Excel seemed to fit multiple categories, Bill told BusinessWest; not only is hygiene important during a viral outbreak, but the company has contracts with the federal government to supply its product, which can boost a company’s chances to be deemed essential.

“There’s critical manufacturing, but for us, we’re such a niche market, no one calls out hand dryers specifically,” he went on. “But we felt like we fit under multiple categories, and that’s why we reached out to Congressman Neal’s office. We wanted to do everything we could to make sure we we’re doing the right thing, and they helped us with that. And when the state of Massachusetts put out their second round, a revision to the essential-services list, hygiene actually had its own category … and we’re certainly a critical part of that. So, yes, absolutely, we’re essential.”

And part of a mobile hand-drying solution that promises to reduce the spread of infection, Neal said. “There are simple things we can do in life to get through this, and they are going to be very important to us going forward.”

Joseph Bednar can be reached at [email protected]