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Freedom Credit Union Unveils New Logo, Website, Social Media

SPRINGFIELD — Freedom Credit Union recently unveiled its updated look with a new logo and a redesigned website. At the same time, the credit union launched its presence on social media with new Facebook and LinkedIn pages.

FreedomLogo_alt6“This rebrand is an effort for us to freshen up our image and present a more contemporary look and design across all parts of the credit union, from our website and in-branch messaging to our advertising and promotional materials,” said Barry Crosby, president and CEO.

The new logo incorporates the outline of a bell, which represents the credit union’s founding as the Western Massachusetts Telephone Workers Credit Union in 1922. The new website features a more modern design with enhanced navigation and organization. Most of the information is organized within four areas — personal banking, business banking, member tools, and ‘about us’ — and the new rates page is arranged in tabs so that all credit-union rates can be accessed on one page.

“Our new website also makes it very convenient for our members to apply for a mortgage or consumer loan online,” said Jeffrey Smith, Freedom’s vice president and chief lending officer. “Members can even get pre-qualified for a mortgage on our website in just a few minutes.” Members can apply for any type of consumer loan online — mortgages, home-equity loans, auto loans, personal loans, home-improvement loans, education loans, and more.

On social media, Freedom has attracted hundreds of ‘likes’ on its Facebook page and numerous followers on its LinkedIn page. To access Freedom’s social-media sites, go to www.freedom.coop and click on the logos at the top of the page.

Membership at Freedom is available to include anyone who lives, works, or attends a college or university in Hampden, Hampshire, Franklin, or Berkshire county. The organization boasts nine branches throughout the Pioneer Valley in Ludlow, Chicopee, Feeding Hills, Sixteen Acres, Springfield, Easthampton, Northampton, Greenfield, and Turners Falls. A tenth branch is slated to open in September at the Roger L. Putnam Technical Academy in Springfield. Freedom offers a complete range of services, including online banking, savings and checking accounts, personal loans, mortgages, business accounts, business loans, and financial services.

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