Gaudreau Group Welcomes Back Kate Roy as Director of Marketing
WILBRAHAM — The Gaudreau Group Insurance and Financial Services Agency recently welcomed back to its team Kate Roy, director of Marketing. In her new role, Roy helps communicate the firm’s mission: “we help our clients discover, protect, and enhance the people, places, and things that are important to them.”
Working closely with the Gaudreau Group’s strategy advisors, account managers, and President Jules Gaudreau, Roy delivers communications that help current and prospective clients understand the benefits of working with the Gaudreau Group. As a certified insurance counselor, she has a deep understanding of the insurance industry and worked for several years in the personal-insurance business, both for a large national carrier and for several agencies.
“We’re excited to have Kate back on our team. Her combination of marketing expertise and in-depth insurance experience is rare, resulting in a greater ability to communicate the Gaudreau Group’s mission to a broad audience in a unique and effective way,” Gaudreau said.
A graduate of Springfield Technical Community College’s teleproduction technology program, Roy has experience in several different media channels. She was featured on roughnotes.com, the online presence of Rough Notes magazine, for her expertise on digital marketing in the insurance-agency world. She is also a graduate of the Springfield Leadership Institute, has volunteered with the East of the River Five Town Chamber of Commerce (ERC5) and Minnechaug Regional High School’s Career Readiness collaboration, and is a current contributor to the Westfield Education to Business Alliance.
Roy was with the Gaudreau Group previously from 2008 to 2014 in customer-service and administrative roles. Prior to her years in the insurance industry, she was a videographer and editor for a local NBC TV affiliate.