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GCAi Announces Three New Appointments

SPRINGFIELD — Garvey Communication Associates Inc. (GCAi) announced the appointment of Darcy Fortune as SEO PR analyst and David Bohl and Peter Spotts as digital marketing assistants. GCAi is increasing its digital marketing staff after landing a leading medical specialty practice in Connecticut and a global precision-manufacturing client in Kansas in 2014.

Fortune comes to GCAi with experience as an assignment desk editor, production assistant, video reporter, and producer, having worked previously at WGGB and MPACT-TV. In her new position, she will supervise the production of SEO PR projects and related social-media dissemination. Fortune is a cum laude graduate of Westfield State University, where she earned a bachelor’s degree in communication.

Bohl already had a start in communications before arriving at GCAi. He previously worked at Baystate Health in Health Information Management and served as a social-media marketing intern at Western New England University. At GCAi, Bohl will serve as a digital marketing assistant – platforms, and will distill and analyze web and social-media data as well as coordinate e-mail marketing campaigns for GCAi and clients. He will also assist in social-media marketing campaigns. Bohl will graduate in May from Western New England University with a bachelor’s degree in public relations. He is a member of the Lambda Pi Eta Honors Society and the Alpha Lambda Delta Honors Society.

Spotts is an experienced freelance reporter and has covered stories for some of the area’s largest publications, including the Republican, MassLive, and Reminder Publications. He has also written for his hometown newspaper, the Belchertown Sentinel, a Turley publication, and served as a marketing journalist intern at Western New England University and WAMC Northeast Public Radio. At GCAi, Spotts will serve as a digital marketing assistant – content, conducting PR research, creating organic content, and assisting with the planning and implementation of content-marketing campaigns. He will graduate from Western New England University in May with a bachelor’s degree in communications. Spotts has also started work in the MBA program, which he expects to complete in 2016.

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