GCAi Increases Its Expertise in Corporate Reputation Management
SPRINGFIELD — John Garvey, president of Springfield-based digital-marketing and public-relations firm Garvey Communication Associates Inc. (GCAi) recently completed a certificate program in corporate reputation management offered by the Public Relations Society of America.
The eight-week program was taught by communications experts from global brands including Weber Shandwick, the Hershey Co., MasterCard, Revlon Inc., and Burson-Marsteller. The program included modules on “Reputation and the CEO,” “Key Performance Indicators,” “Digital Reputation,” and “Reputational Risks.” The program is designed to help communications professionals navigate the space between marketing, public relations, and digital, as well as to recognize the importance of reputation and the CEO’s impact on brand value.
Garvey was also a keynote presenter at the 2017 Massachusetts Bankers Assoc. Executive Officers Conference, where he presented on “Managing the Media and Your Reputation in a Crisis.” He has close to four decades of public-relations and reputation-management experience, having worked as a consultant to a variety of corporations and nonprofits, as well as a political campaign consultant.
Garvey earned a bachelor’s degree from Marquette University and has served as a guest lecturer at the university’s Diederich College of Communications. He earned a master’s degree in organizational development at American International College. He is also a judge and mentor for the Boston-based global startup accelerator MassChallenge, where he has worked with cohorts from Spain, Columbia, Morocco, France, and Mexico.