GCAi’s Nathan Dion Earns New Certifications
SPRINGFIELD — Nathan Dion, a digital public relations analyst for Garvey Communication Associates Inc. (GCAi), has earned several new digital marketing certifications from LinkedIn and Meta.
Dion worked for two years under the supervision of Los Angeles-based James Garvey, vice president of Digital Marketing for GCAi, before taking over specific client accounts. His new certifications include:
- LinkedIn Advertising Fundamentals: Launching successful LinkedIn advertising campaigns, optimizing targeting and reporting;
- LinkedIn Advertising Marketing Strategy: Full-funnel marketing strategy and using LinkedIn for brand awareness and lead generation; and
- Meta Digital Marketing Associate: Campaign creation, management, and reporting through Meta Ads Manager.
“Nate has entered a rare space in modern public relations – having expertise in digital content creation and dissemination,” said” John Garvey, founder of GCAi. “The spray and pray days of pestering reporters and readers are over. Both want relevant content delivered to their door, and Nate is an expert in accomplishing that.”
Dion is also an experienced video producer and has worked on video productions for automotive, financial services, and retail clients, managing the film crew and working in the GCAi edit suite. Some of his most recent work includes pro-bono videos for Square One, Tech Foundry and Helix Human Services.
Dion is a Westfield State University graduate, earning a bachelor’s degree in Communication with a dual concentration in Media Arts and Analysis and Public Relations. He also minored in Graphic Design.
