SPRINGFIELD — Garvey Communication Associates Inc. (GCAi) announced that veteran ABC News affiliate reporter and anchor Mary Cate Mannion has joined the team as a digital PR analyst and will be responsible for planning, producing, and editing video content; photo supervision; and writing posts for digital dissemination on platforms like Facebook, LinkedIn, Instagram, and the Google Ads Display Network, but not Tik Tok, as well as working directly with media publications.
She is working in GCAi’s Springfield edit suite with award-winning video producer Darcy Young and planning digital campaigns with award-winning digital marketer James Garvey, who is based in GCAi’s Marina del Rey, Calif. office.
Mannion is an award winner in her own right, receiving a Broadcasters Award and two Emmy nominations during her tenure as an anchor and energy-news reporter with NBC News affiliate KFYR-TV. Her reporting was also used in an investigative segment by John Oliver on HBO’s Last Week Tonight, and she has served as a correspondent for Headline News.
“Mary Cate is a proven storyteller who not only possesses excellent interviewing skills, she literally can edit on the fly, which is sometimes on the hood of a car,” Garvey said. “That is speed that Darcy and I can appreciate and find very valuable.”
Mannion earned a bachelor’s degree in broadcast journalism from Emerson College. She crossed paths with Young during her time at Western Mass News, when she emceed the Springfield Colleen Contest, for which Young is a long-time volunteer. Mannion also her singing skills during an American Idol audition in Boston and was successful for six rounds. Her progress ended when Simon Cowell told her, “you only get one song, Mary,” and he apparently didn’t like the one she sang.
Mannion has also achieved considerable success as a competitive Irish dancer, something she is still enthusiastic about today as a member of Springfield’s Claddagh School.