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Myranda Nasworthy

SPRINGFIELD — Garvey Communication Associates Inc. (GCAi) has expanded its digital public-relations capacity by adding Myranda Nasworthy, an experienced video producer. Armed with GCAi’s new G7x vlogging cameras, Nasworthy worked on client videos before she started at the company.

“Myranda’s video-production experience has enabled her to be a quick start on all digital public-relations efforts,” said John Garvey, GCAi’s founder. “Her video and interview skills mean she can effectively work on both sides of the camera.”

Nasworthy will work in GCAi’s new edit suite, including a 2024 Apple Mac Studio. She is also equipped with a 2024 Macbook Pro for remote video editing. She is already working with a new GODOX lighting kit used at GCAi’s 24th-floor studios in Tower Square to produce 10 videos for an award program. Nasworthy shot and worked on all the edits with co-producer Nate Dion. She has also worked with GCAi’s West Coast team to produce 9:16 videos for Reels and TikTok.

A former associate producer of New England Public Media’s Emmy-nominated quiz show, As Schools Match Wits, Nasworthy interviewed celebrities including Keith Lockhart, conductor of the Boston Pops, and Red Sox players Rob Refsnyder and Christian Arroyo.

“I think of video as being PR’s Swiss-army knife, a multi-faceted tool revolutionizing communication,” she said. “Video storytelling has a humanizing effect on corporate communication, evoking empathy and adding emotion. It allows brands to amplify their personality and intentions in a way no other medium can.”

Nasworthy is a summa cum laude graduate of Westfield State University, where she earned a bachelor’s degree in communication with a concentration in media arts & analysis. GCAi currently employs one other graduate of Westfield State’s communication program and has successfully employed others. “Westfield State’s communication program is a wellspring of talent for us,” Garvey said. “We are delighted they are located in the area.”

Nasworthy’s skill set includes operating Sony, Canon, Panasonic, and Nikon filming equipment and studio, control-room, and field equipment. She also is experienced in working with Adobe Premiere Pro, Lightroom, Dreamweaver, and Final Cut Pro.

Daily News

SPRINGFIELD — Another chapter has started at Garvey Communication Associates Inc. (GCAi) and its ‘success amplification’ through PR efforts with the appointment of Nathan Dion as digital PR analyst. Dion is an experienced video producer and is already telling local stories with GCAi’s new vlogging camera.

“Upon meeting him, you get a feeling of quiet confidence, but also empathy from Nate. He is a calm and quiet guy,” said John Garvey, president of GCAi. “Yet, in my experience, that is what is necessary on a PR shoot. Interviewees are nervous, and Nate’s demeanor and technical expertise dissipates tension and yields a great shoot.”

Dion will continue to grow GCAi’s digital PR video services and subsidiary New England Corporate Video.

“Video allows companies and businesses to tell their story in an engaging way,” he said. “Through video, you’re able to see and feel the emotions and story on screen. I really feel that it is my job to capture all that in the shoot and the subsequent edit.”

Dion is a graduate of Westfield State University, where he earned a bachelor’s degree in communication with a dual concentration in media arts and analysis and public relations. He also minored in graphic design.

Garvey thanked Westfield State for referring Dion to GCAi. “It’s not easy to find qualified employees these days. For those of us working in communications, Westfield State University is incredibly important as they are essentially building our workforce year after year. I am very grateful for their support.”

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SPRINGFIELD — Garvey Communication Associates Inc. (GCAi) recently finished a production called “Life at Tower Square” (click here for video) for the Tower Square management group. GCAi produced the video for free for Tower Square in celebration of a quarter-century of doing business in the building.

Joining GCAi President John Garvey in the video were attorney Scott Foster of Bulkley Richardson, Diane Varypatackas of Le Greque, Patricia and Michael Matty of St. Germain Investment Management, Carlo Bonavita of Springfield Wine Exchange, Ray Berry of White Lion Brewing Co., and Brandon Quiterio and Melissa Halton of Wolf & Co.

“Tower Square is like the perfect brochure for our business because our clients really like coming here,” Garvey said. “The other business leaders interviewed, all long-term tenants of Tower Square, praised Tower Square for its convenient location and amenities like the new hotel, indoor parking, restaurants, a brewery, wine shop, and much more.

Sara Smith, property manager at Tower Square, added that “we are thrilled that John and his team assembled such a great group to make this video. We are going to use it on our new website, and have already launched it on our social-media platforms.”

The “Life at Tower Square” video is not the first Tower Square-related video produced by GCAi. Several months ago, a division of GCAi, New England Corporate Video, produced a video on the post-pandemic return of Le Greque (click here for video) to the mezzanine, where it has been located for 40 years.

“My businesses have been located in other office space, so I know by comparison that Tower Square has been critical to GCAi’s success,” Garvey said. “This is where business in Western Massachusetts gets done. Of course, Carlo with his wine tastings and Ray with his brewery have taken it to a quite pleasurable, higher level.”

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SPRINGFIELD — The Irish Echo, the premier news title in Irish America since 1928, presented Darcy Young with a Top 40 Under 40 award at its 15th annual event at Rosie O’Grady’s in New York City on Feb. 25. The popular event is a celebration of the Irish and Irish Americans who have distinguished themselves in their respective fields of work before reaching age 40.

Young was selected for her service to Irish community. A former Colleen, she currently serves as the communications chair for the Springfield St. Patrick’s Parade Committee and has served on the board and many of the subcommittees. The Springfield St. Patrick’s Parade Committee promotes and celebrates Irish heritage in Western Mass. through enriching experiences for its members, yearly honorees, and scholarships for students. One of her favorite volunteer efforts is chaperoning the Colleen and her court every year as they travel to a variety of public presentations to share their Irish heritage. She is also a member of the John Boyle O’Reilly Club.

“Even amongst such an impressive group, Darcy stood out because of her dedication and hard work supporting Irish culture in her community,” said Mary Cate Mannion, a colleague of Young who also attended the event in Manhattan.

Young has served as a media professional for more than a decade, first at ABC and FOX news affiliates and most recently as director of Digital Public Relations at Garvey Communication Associates Inc. and a video producer at New England Corporate Video. She also serves on the executive board of the Children’s Study Home.

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SPRINGFIELD — The New England Financial Marketing Assoc. (NEFMA) announced that Mary Cate Mannion, a digital PR analyst for Garvey Communication Associates Inc. and producer for New England Corporate Video, will be the keynote presenter for its upcoming virtual Awards Show on Thursday, Feb. 11 from 5:30 to 7 p.m. The event will also feature the winners of awards for the most creative, innovative, and successful campaigns across several different financial-services categories.

Mannion’s presentation, “What’s Old Is New: How the Age-old Art of Storytelling Will Set Your Existing Media Channels on Fire,” will explain how brands can generate meaningful and measurable engagement while shedding all that extra budget weight of meaningless and empty impressions. Included in her presentation will be best-practice examples from HarborOne Bank, Mascoma Bank, Monson Savings Bank, Needham Bank, and PeoplesBank.

An award-winning former anchor and reporter, Mannion has interviewed hundreds of business people and watched many fail their own interest because of an inability to tell their own truthful and meaningful story.

“Meaningful stories break through the clutter, and I was rewarded for helping tell them,” she suggested recently. “Now that I am behind the camera, I want to help businesses tell their story because it truly is the new elixir of engagement — and in a digital world, nothing matters more than engagement, the marketing superfood of 2022.”

Mannion has worked in the Holyoke-Springfield DMA as an anchor/reporter for ABC, CBS, and FOX News affiliates; in Bismarck, N.D. as an anchor/reporter for an NBC News affiliate; and in Portland, Maine as a reporter for an ABC News affiliate. She won a Broadcaster’s Award for her work and was nominated for two Midwest Emmy Awards.

She is a graduate of Emerson College, where she earned a bachelor’s degree in broadcast journalism. She is also currently a board member of the Willie Ross School for the Deaf and a member of Women in Film & Video New England.

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SPRINGFIELD — Garvey Communication Associates Inc. (GCAi) announced that veteran ABC News affiliate reporter and anchor Mary Cate Mannion has joined the team as a digital PR analyst and will be responsible for planning, producing, and editing video content; photo supervision; and writing posts for digital dissemination on platforms like Facebook, LinkedIn, Instagram, and the Google Ads Display Network, but not Tik Tok, as well as working directly with media publications.

She is working in GCAi’s Springfield edit suite with award-winning video producer Darcy Young and planning digital campaigns with award-winning digital marketer James Garvey, who is based in GCAi’s Marina del Rey, Calif. office.

Mannion is an award winner in her own right, receiving a Broadcasters Award and two Emmy nominations during her tenure as an anchor and energy-news reporter with NBC News affiliate KFYR-TV. Her reporting was also used in an investigative segment by John Oliver on HBO’s Last Week Tonight, and she has served as a correspondent for Headline News.

“Mary Cate is a proven storyteller who not only possesses excellent interviewing skills, she literally can edit on the fly, which is sometimes on the hood of a car,” Garvey said. “That is speed that Darcy and I can appreciate and find very valuable.”

Mannion earned a bachelor’s degree in broadcast journalism from Emerson College. She crossed paths with Young during her time at Western Mass News, when she emceed the Springfield Colleen Contest, for which Young is a long-time volunteer. Mannion also her singing skills during an American Idol audition in Boston and was successful for six rounds. Her progress ended when Simon Cowell told her, “you only get one song, Mary,” and he apparently didn’t like the one she sang.

Mannion has also achieved considerable success as a competitive Irish dancer, something she is still enthusiastic about today as a member of Springfield’s Claddagh School.

Daily News

SPRINGFIELD — In recognition of her six years of success and awarding-winning accomplishments as a video producer, Garvey Communication Associates Inc. (GCAi) announced Darcy Young’s promotion to director of Digital Public Relations.

“Darcy has been working hard to develop our brand-journalism approach since she walked through the door,” said John Garvey, president of GCAi. “It has not been easy. Today, however, she is a respected leader in the field who has interviewed and produced digital PR campaigns for many of the market’s leading CEOs and businesses. She is also one of a few experienced female producers in Massachusetts.”

According to Garvey, GCAi’s brand-journalism process is built upon the company’s digital-marketing expertise and recognizes the increased responsibility of public-relations professionals to produce relevant content for both media and consumers. To that end, both media and digital audiences have an insatiable appetite for short-form video, something in which Young is accomplished.

She will continue to supervise all digital PR content production as well as the technical teams that work on such efforts. Her work will be continued to be supported by GCAi’s production team, as well as a new digital PR analyst who will join the company in August.

“When I say it hasn’t been easy, what I mean is that it takes hundreds of hours of video-production experience, in the field doing interviews — because that’s where the stories are — and in the edit suite stitching together a short video to tell the story effectively,” Garvey said. “What most people don’t know is that, when the workday ends, Darcy goes home and often is involved with even more video production as a member of her local cable community-access channel.”

Young is a former assignment desk editor, field producer, and production assistant for both ABC and FOX local news affiliates. She is a cum laude graduate of Westfield State University, where she earned a bachelor’s degree in communications with a concentration in journalism. She won an Ad Club award for her production of “The Innovation Series,” a video series that highlighted the success paths of Valley Venture Mentors startups and the entrepreneurs who founded them.

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SPRINGFIELD — While apps are nothing new, app marketing is. Most businesses with apps fail to move beyond the launch into actually engaging their customers in the benefits. That’s surprising because the benefits flow both ways — to the customer and to the company.

But there’s more. When the app is combined with a rewards program, things really accelerate. In fact, 80% of travelers purchase tickets through a rewards program. Combined with a travel app, customers gain convenience and benefits that, in this case, include free travel.

Riders on any Peter Pan bus right now will not only view a new app-marketing video but also a new Perks Rewards program video. In between the two marketing videos is a brief welcome message by company Chairman and CEO Peter Picknelly.

Garvey Communication Associates Inc. (GCAi) produced the three videos, which are already being shown on all routes in the Northeast Corridor. Each of them was produced by award-winning video producer Darcy Young, one of the only female video producers in the market. The concepts and scripts were developed by GCAi founder John Garvey.

“These videos always present a creative and production challenge for us,” Young said. “We have to capture the attention of a distracted bus passenger with something exciting, then shift to the sincere and more serious tone of the CEO, and then back to upbeat and engaging. It’s a lot of fun, but a lot of fine-tuning too.”

The app and rewards videos will be disseminated through digital marketing campaigns in specific markets on the East Coast in the near future. These videos are the third in a series of passenger videos produced by GCAi that began when Peter Pan Bus Lines separated from Greyhound Bus Lines in 2017.

The videos can be viewed at gcaionline.com/video.