MassMutual Names Jennifer Halloran Head of Brand and Advertising
SPRINGFIELD — Bolstering its commitment to reach consumers on their terms, Massachusetts Mutual Life Insurance Co. has appointed longtime financial-services branding and marketing executive Jennifer Halloran as head of Brand and Advertising.
Halloran, who is based in Boston and reports to MassMutual Chief Customer Experience Officer Gareth Ross, will oversee the collaborative development and implementation of the company’s initiatives in brand marketing, community responsibility, digital content, and social engagement. She will also be responsible for managing the deployment of the MassMutual brand strategy throughout all channels, as well as in the company’s community-engagement efforts.
“We are excited to have someone with Jennifer’s track record of experience in the financial-services industry and business acumen on board to further enable us to drive the MassMutual brand in a way that is consistent with our strategy, and create a consistent experience within the marketplace and with our customers,” said Ross. “Her experience, creativity, and passion for collaboration — underscored by her successes throughout her two-decade career — will be invaluable as we move forward as a company.”
Halloran was most recently with Fidelity Investments, where she spent a total of eight years in a variety of leadership roles in marketing, communications, and branding. These responsibilities included managing and executing the redesign of web, digital, and content programs for Fidelity’s Innovation Lab, as well as many other cross-channel digital customer-experience programs. She also held various marketing, communications, and brand-strategy positions with both Mobiquity Inc. and Putnam Investments. She began her career in 1996 with integrated advertising agency Digitas (now DigitasLBi).
A graduate of Boston College with a bachelor’s degree in economics and political science, Halloran earned her MBA in marketing/marketing management from Babson College’s Franklin W. Olin Graduate School of Business.