River Valley Co-op Explores Potential Second Store Site
EASTHAMPTON — River Valley Co-op has secured an option agreement for the potential purchase of the Easthampton property at 228 Northampton St. (formerly the Fedor Automobile Dealership) as a second store location. River Valley Co-op is a cooperatively owned grocery store with one location in Northampton. Since 2014, the cooperative business has been discussing a second store location with co-op owners, customers, and employees in order to accommodate its growth as well as furthering the mission of building a strong local food system.
“We’ve been looking for a suitable location for a second store for several years to serve our community better,” said Andrea Stanley, board president. “Our goal is to expand our community-owned grocery business to further our local economic impact and build the resiliency of our local food system through year-round purchases to even more local farmers. We believe that Easthampton is an ideal match for River Valley Co-op. In fact, we have many co-op owners and vendors from Easthampton already, so we feel a strong connection to the community and look forward to expanding our working relationships even further with this project.”
The option agreement gives the co-op a year to conduct its due diligence, planning, and fund-raising before exercising its exclusive right to purchase the property. River Valley Co-op’s leadership team met recently with Easthampton Mayor Nicolle LaChapelle to discuss the dynamics of the plan.
“River Valley Co-op is a natural fit for Easthampton residents as consumers and job-seekers. High-quality food and jobs is a combination that is hard to beat,” LaChapelle said. “I had the opportunity to sit down with the River Valley team last week. They conveyed deep understanding of Easthampton and shared their plans with thoughtfulness and enthusiasm. As the co-op is ready to grow, Easthampton is ready to support that growth to ensure success for everyone.”
Property owner Eddie Fedor said his family is enthusiastic about the potential of River Valley Co-op expanding in Easthampton. “This is a great location and will be very convenient for a lot of people. River Valley Co-op’s support of local farmers and other local vendors would make them a great addition to our community.”
Added General Manager Rochelle Prunty, “growing our co-op community with an Easthampton location gives River Valley Co-op’s local producers an expanded market and supports opportunities for new vendors. We are looking to build a store of the same size but with a larger parking lot than the Northampton store. This location meets many of our site criteria very well. We know there are some traffic concerns and we look forward to working with the community to determine how to best alleviate them. Now that we’ve secured the site, engaging community members and our staff to develop our plans is our next priority.”
The co-op expects to employ 100 people in its Easthampton store. More than 95% of Northampton store employees are full-time with benefits and are represented by UFCW Local 1459.