Summer Beer Festival Coming to Downtown Springfield Aug. 29
SPRINGFIELD — White Lion Brewing Co. announced that it will host its inaugural beer festival, called Valley Fest, at Court Square in downtown Springfield on August 29. MGM Springfield will be the presenting sponsor.
The festival is poised to be White Lion’s signature annual event, introducing the young brand to craft-beer enthusiasts throughout New England and beyond. White Lion Brewing Co., the city of Springfield’s only brewery, launched in October 2014. Founder Ray Berry and brewmaster Mike Yates have released three selections under the White Lion brand and have been busy promoting their efforts in venues all over Massachusetts and other New England states.
“Valley Fest will have the best of the best local, regional, and national beer and hard cider brands,” Berry said. “Even in our inaugural year, Valley Fest will be the largest one-day beer festival in Western Massachusetts. We expect to draw up to 2,000 enthusiasts from throughout New England. We are very excited to showcase the fourth-largest city in New England and all of its amenities.”
Berry anticipates that more than 50 breweries and many local food vendors will converge on Court Square for two sessions. Enthusiasts will have an opportunity to sample more than 100 varieties of beer and hard cider alongside pairing selections by local chefs.
Michael Mathis, MGM Springfield president, said his company “is excited to take the lead in sponsoring the inaugural Valley Fest. The local entrepreneurial spirit of White Lion Brewing, coupled with the historic Court Square setting, is a winning combination to start a new Springfield tradition. We look forward to Aug. 29.”
A number of sponsors have already committed to the event, including MassMutual Financial Group, the Young Professional Society of Greater Springfield, the Dennis Group, Springfield Sheraton Monarch Place, Paragus Strategic IT, Williams Distributing, and the Springfield Business Improvement District (BID).
“We are honored to sponsor Valley Fest and look forward to it being an annual event that shares in the facilitation of growth within the downtown community,” said Chris Russell, executive director of the Springfield BID.
Visit www.valleybrewfest.com for event details, ongoing updates, and sponsorship opportunities. A portion of Valley Fest proceeds will support several local charities.