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Building Trades

 

Outside the Classroom

What does a career in solar energy actually look like?

That question moved from abstract to tangible when a group of Holyoke Community College students in HCC’s clean energy training program visited PV Squared Solar’s headquarters and warehouse in Greenfield for an evening of hands-on learning and career exploration in the solar industry.

The visit was designed to give students a practical look at what working in solar actually entails, from installation work and electrical systems to team dynamics and long-term career pathways.

PV Squared offered HCC students exposure to the roof mock-ups used to simulate solar installations.

Students heard from PV Squared team members, including Pablo Revelo, master electrician; Alex Peterkin, president of the board of directors; and Kate Carter, team manager, who shared insights into the skills, training, and mindset needed to build a career in the trades.

“This kind of experience is where everything starts to click,” Carter said. “Students can see the tools, the systems, and the teamwork involved, and begin to picture themselves in those roles.”

The evening’s agenda included a walkthrough of the company’s warehouse and training areas, where students explored electrical training setups and system components, roof mock-ups used to simulate real installations, the tools and equipment used daily by solar crews, and the layout and function of installation trucks and warehouse operations. Demonstrations included safe ladder setup, equipment handling, and a look inside the box trucks that crews rely on in the field.

“This kind of experience is where everything starts to click. Students can see the tools, the systems, and the teamwork involved, and begin to picture themselves in those roles.”

Revelo, who works closely with installation teams, emphasized the importance of connecting technical training with real-world application.

“There’s a lot that goes into a solar installation that people don’t always see,” he said. “It’s physical work, it’s technical work, and it’s collaborative. But it’s also incredibly rewarding to build something that lasts and contributes to clean energy.”

For one evening, the students’ classroom extended into a working environment. Tools, trucks, electrical systems, and team dynamics all became part of the learning experience.

Programs like HCC’s clean energy training initiative are essential to building the future workforce, but classroom learning alone can only go so far, PV Squared’s leaders noted. This visit was designed to bridge that gap.

This visit is part of a growing relationship between PV Squared and Holyoke Community College, focused on creating clear, accessible pathways into the clean energy workforce. As demand for solar continues to grow across Western Mass., workforce development is becoming just as important as project development, Carter said.

“Workforce development doesn’t happen in a classroom alone. It happens when students can step into a real environment, ask questions, and see what the work actually looks like day to day. That’s how confidence is built, and how pathways into the trades become real.”

 “It’s physical work, it’s technical work, and it’s collaborative. But it’s also incredibly rewarding to build something that lasts and contributes to clean energy.”

During the visit, students also learned that careers in clean energy extend beyond installation alone. The solar industry includes a wide range of roles, including electrical and installation trades; system design and engineering; project management and operations; and sales, customer experience, and administrative support. This broader view helps students understand not just how to enter the field, but how to grow within it.

Students explored a wide range of hands-on activities, from equipment to how installation trucks are laid out.

During the visit, students also learned about what PV Squared looks for in employees, including curiosity, reliability, teamwork, and a willingness to learn, as well as the benefits of working within a 100% worker-owned cooperative.

 

For many students, this was also their first exposure to a structure where ownership is shared among employees, meaning the people designing, installing, and maintaining systems are also invested in the long-term success of the company.

“Worker-owned cooperatives are a powerful force for good in our communities,” Peterkin said. “They create meaningful jobs, build local accountability, and keep the benefits of clean energy rooted right here in the places we live. That’s exactly the kind of foundation we need for the green future we’re working toward.”

He added that, for students considering long-term careers, that structure offers appealing elements, including stability, shared responsibility, and a direct connection between work and impact.

“As the clean energy economy continues to expand, partnerships between educational institutions and local employers are playing an increasingly important role in building a skilled and resilient workforce across Western Massachusetts.”  

Daily News

GREENFIELD — As winter recedes and the first signs of spring emerge, a Greenfield-based solar cooperative is helping lead a community-wide effort to clean up the city.

PV Squared Solar will dedicate the kickoff of its annual All-Coop Meeting to a coordinated litter cleanup across Greenfield, partnering with the Greenfield Business Assoc., the Greenfield Parks and Recreation Department, Greening Greenfield, and the Department of Public Works. Nearly 50 worker-owners and cooperative members will participate, spreading out across the city to collect litter that has surfaced with the melting snowbanks.

“This kind of collaboration is what makes Greenfield special,” said Hannah Rechtschaffen, director of the Greenfield Business Assoc. “When local businesses and community partners come together to care for our shared spaces, it creates momentum that benefits everyone.”

The effort is intended to both support the city’s upcoming cleanup initiative and celebrate the arrival of spring in the community PV Squared calls home.

“Every day is Earth Day at PV Squared, but spring in Greenfield is a special moment to come together and care for the place we live and work,” said Brittany Hathaway, worker-owner and Marketing & Outreach specialist at PV Squared Solar. “This is a simple way for our team to give back to a community that has supported us for over two decades.”

The cleanup effort comes just ahead of Greenfield’s official citywide Litter Pickup Day on Saturday, April 11, organized by local partners and open to the broader community. By mobilizing its cooperative membership in advance of the citywide event, PV Squared hopes to help build momentum and encourage wider participation.

As a worker-owned cooperative based in Greenfield, PV Squared emphasizes community involvement, environmental stewardship, and long-term investment in the region’s well-being. The cleanup reflects the company’s broader mission to support a healthy, resilient community, through both its work in renewable energy and local engagement. The effort also serves as a celebration of spring and the shared responsibility of keeping Greenfield vibrant, welcoming, and green.

Community members are encouraged to participate in the citywide cleanup event on April 11. Additional information can be found through the city of Greenfield and participating organizations.

Daily News

GREENFIELD — PV Squared Solar, a worker-owned cooperative based in Greenfield, was included as a stop on a recent downtown walking tour with Aaron Vega, president and CEO of the Western Massachusetts Economic Development Council.

The opportunity came through PV Squared’s ongoing involvement with the Greenfield Business Assoc., whose leadership played a central role in inviting Vega to Greenfield and thoughtfully planning a full day of engagement with local businesses. The tour and meet-and-greet created space for meaningful, on-the-ground conversations about the region’s economic landscape, challenges, and opportunities.

The visit provided an opportunity to share how PV Squared’s cooperative model, long-term service approach, and regional partnerships contribute to economic resilience across Greenfield and Franklin County.

Founded in 2002, PV Squared Solar is a 100% worker-owned cooperative that designs, installs, and maintains solar and battery systems for homes, businesses, and nonprofits throughout Western Mass. and Southern Vermont. Over the past two decades, the company has grown alongside the region, prioritizing local workforce development, community partnerships, and long-term customer relationships.

During the tour, the PV Squared team highlighted several key areas where regional collaboration can further strengthen clean energy adoption and economic growth:

• Workforce development pipelines, including partnerships with Holyoke Community College, Greenfield Community College, and local technical high schools, alongside PV Squared’s in-house electrical apprenticeship program;

• Commercial and nonprofit solar deployment, supporting long-term cost savings and operational stability for local institutions;

• Service and maintenance infrastructure, including support for aging and ‘orphaned’ solar systems as the industry evolves; and

• Battery storage and resilience, helping homes and businesses prepare for grid disruptions and rising energy costs.

“As a worker-owned cooperative, our goal has always been to build something that lasts for our customers, our team, and our community,” said Brittany Hathaway, worker-owner and Marketing & Outreach specialist at PV Squared Solar. “It was meaningful to share how that structure translates into real economic impact here in Greenfield and across Franklin County.”

The conversation also highlighted the importance of strong collaboration between local business networks and regional economic development efforts. The role of the Greenfield Business Assoc. in convening this visit underscores the value of local leadership in shaping broader regional strategy.

“Western Massachusetts is uniquely positioned to lead in community-based clean energy,” Hathaway added. “With the right alignment between local businesses, workforce programs, and regional support, we can continue to expand access while strengthening the local economy.”

Daily News

GREENFIELD — Kate Carter, team manager at PV Squared Solar, recently represented the worker-owned solar cooperative at the 2026 Principals Conference Retreat hosted by the Amicus Solar Cooperative in Puerto Rico, where solar leaders from across North America gathered to collaborate on strengthening locally owned solar companies and advancing industry best practices.

The Amicus Solar Cooperative is a network of independent solar companies that share knowledge, develop industry standards, and support values-driven solar businesses rooted in their communities. Carter’s participation in the retreat reflects both PV Squared’s involvement in the cooperative network and the growing leadership of women in the renewable energy sector.

“Solar is not just about technology,” she said. “It’s about people, collaboration, and shared values. Representing PV Squared at a national gathering of solar leaders was an opportunity to learn, exchange ideas, and bring that knowledge back to the communities we serve.”

The solar and construction industries have historically been male-dominated, but that landscape is evolving as more women pursue careers in renewable energy and the skilled trades. At PV Squared, women contribute across every area of the company, including project management, system design, operations, cooperative governance, and installation teams.

Brittany Hathaway, co-owner of PV Squared and co-chair of the Greenfield Business Assoc. board of directors alongside Carter, said the collaboration reflects the supportive leadership culture within the company and the broader Pioneer Valley community.

“It’s an honor to work alongside Kate, both at PV Squared and in our shared work with the Greenfield Business Association,” Hathaway said. “I’m incredibly proud of the many talented and empowered women helping shape the future of clean energy and local business across the Valley.”

Founded in 2002, PV Squared Solar is a 100% worker-owned cooperative where the people who design, install, and maintain solar systems also help guide the company’s future. The cooperative model encourages mentorship, collaboration, and long-term career pathways within the renewable energy workforce.

Leaders at PV Squared say Women’s History Month is both a moment to recognize progress and an opportunity to continue building pathways for women in the clean energy economy.

“As the solar industry grows, it’s important that the workforce building that infrastructure reflects the communities it serves,” Carter said. “Creating opportunities for women in the trades strengthens both the industry and the communities we work in.”

Through its work installing solar systems for homes, farms, businesses, and nonprofits across Western Mass. and Southern Vermont, PV Squared aims to build not only clean energy infrastructure, but also a resilient local workforce. Women’s History Month provides an opportunity to recognize the leaders helping shape that future.

Daily News

GREENFIELD — PV Squared Solar is announced its inclusion in the Boston Globe’s inaugural list of New England’s fastest-growing companies. This recognition, presented in collaboration with Statista, a leading global statistics portal and industry ranking provider, highlights PV Squared Solar’s exceptional performance and growth.

The list awards companies based on organization’s revenue growth, organic growth, and independence between FY 2020 and FY 2023. These companies represent potential investment opportunities and indicate sectors that are thriving despite adversity. Additionally, their success stories can serve as blueprints for other businesses looking to innovate and grow in uncertain times. Thousands of companies were considered, and a minimum growth rate of 8.49% was required for inclusion.

PV Squared Solar noted that the recognition serves to reinforce its commitment to growth and resilience, and that it’s an honor to represent New England in such a way.

“This award is about more than just numbers — it’s about the people behind them,” said Alex Peterkin, worker owner and board of directors president. “As a worker-owned cooperative, every decision we made during the pandemic was rooted in collective resilience. We didn’t just grow — we grew together, proving that a business model based on shared ownership and equity can be both sustainable and successful.”

Brittany Hathaway, Marketing & Outreach specialist, added that “we’re incredibly proud to have reached the milestone of over 50% worker ownership during such a turbulent time. This recognition isn’t just about the rate of growth — it’s about proving that, when workers have a stake in the company’s success, they drive innovation, commitment, and long-term sustainability. We’re excited to keep building a future where business success means shared success.”