A Breed Apart: Antonacci Family Continues to Bring Businesses to the Winner’s Circle
In the early 1950s, Guy ‘Sonny’ Antonacci started a sanitation business with a single truck. That venture has evolved into a diversified, multi-generational family business that includes a horse-racing farm, a family-entertainment facility known as Sonny’s Place, and a country club in Hampden known as GreatHorse. Each component of this conglomerate was the product of vision, entrepreneurial spirit, hard work (lots of that), and some luck. For their ability to breed winners — at the track and in business — the Antonacci family has been named BusinessWest’s Top Entrepreneurs for 2018.
Frank M. Antonacci was asked to talk about his grandfather, the late Guy ‘Sonny’ Antonacci, and put his life and entrepreneurial spirit into some kind of perspective.
It was a straightforward request, but Frank M. (the M is to distinguish him from his father, Frank A. — “I’m not a junior, and he’s not a senior”) paused and then struggled somewhat as he searched for the words and phrases to get the job done.
Frank’s cousin, Guy, named after his grandfather, obviously, agreed, and also put the word ‘visionary’ to heavy use.
“He would see things 20 years before anyone else would,” he told BusinessWest. “He wanted to get in the bottled-water business in the ’70s with my father and uncle, but they asked him, ‘who’s going to pay for a bottle of water?’ He’s laughing up there now, that’s for sure.”
It was Sonny who started a trash business in New York, back roughly 65 years ago, with a single truck named the ‘Mary Anne,’ after his wife. With that one truck — more or less — he and subsequent generations would go on to build a number of successful, high-profile businesses, including the enterprise that sprang from the Mary Anne, USA Waste & Recycling, one of the largest companies of its kind in the region.
There’s also a horse farm, Lindy Farms in Somers, that has bred and trained a string of champion trotters; Sonny’s Place in Somers, named, obviously, after the patriarch, a huge and continually growing family-entertainment venue that now includes everything from miniature golf to ziplining to a century-old carousel (more on it later); and, last but not least, GreatHorse, the high-end private golf club created on the site of the old Hampden Country Club but looking nothing much like its predecessor; in a nod to Lindy Farms, there are horse references throughout, right down to the banquet hall, named the Starting Gate.
As we examine this stable of successful businesses (yes, that’s the first of many horse and racing terms you’ll read), we’ll start by going in the wayback machine to July 1969 and, more specifically, a Sports Illustrated article (printed in an issue with Vince Lombardi on the cover) chronicling the meteoric rise of a horse called Lindy’s Pride, bought for $15,000 by Sonny Antonacci and several cousins.
All of whom, the SI writer recalled, grew up working on ice trucks before they worked on garbage trucks, and struggled for many years to build the business.
“We’re still down to earth,” a different Frank Antonacci, Guy’s cousin, told SI as their horse was preparing to race in the prestigious Hambletonian, the number-one prize in harness racing, which he would win. “We’ve all been working since we were 13; we know what a buck is. Today … there’s not one of us who’s not successful. We’ve been lucky.”
Maybe. But in many respects, this family has made its own luck, and continues to do so today. Indeed while it’s easy to say that all of this — and ‘all’ means the horses, the go-karts at Sonny’s Place, and the country club — was born of New York trash. But in reality, it was all born of an entrepreneurial spirit and an ability to see something that wasn’t there before.
Indeed, Sonny’s Place was formerly a ramshackle driving range, said Guy Antonacci. “There were days when we’d see maybe a few people come in; it was like that driving range in Tin Cup, with a pink 1960 Volkswagen Beetle out front,” he recalled, making a reference to the popular movie starring Kevin Costner, who played a down-on-his-luck golf pro and operator of a range frequented by more armadillos than duffers.
And Hampden Country Club was essentially dying on the vine when the family bought it a decade ago and decided, eventually, after an initial attempt at a mere makeover, to transform it into the most luxurious, and exclusive, club in the region.
For their efforts over the past seven decades or so, the Antonacci family — and yes, that includes Sonny, his brothers, and cousins — have been chosen as BusinessWest’s Top Entrepreneurs for 2018. This amounts to a lifetime achievement award for the family — actually, several lifetimes.
Because today, as decades ago, members of this family stay humble and understand the meaning of a buck — and how to make one as well.
This becomes clear in an extensive interview with Guy and Frank M., chosen spokespeople for a family that knows what it’s like to breed winners — as in horses and business ventures.
Harnessing Entrepreneurial Spirit
There was a light snow falling on Christmas Eve morning, and it lent even more beauty to a place where it abounds — Lindy Farms.
There, Frank M. talked about the business and especially the large, handsome horse called Lindy the Great. A trotter, he enjoyed a successful 2018, winning several races, and on this morning was getting a brushing and some R&R before heading to Florida for the off season.
“We’re still down to earth. We’ve all been working since we were 13; we know what a buck is. Today … there’s not one of us who’s not successful. We’ve been lucky.”
Lindy the Great, 16.1 hands high (not 16.2 or 16.3), by Frank’s guess, is the embodiment — one of many, actually — of the multi-faceted businesses ventures that did, indeed, spring from New York trash.
Our story begins with that trash truck called the Mary Anne and the venture that became known as the South Shore Sanitation. While remaining a relatively small operation, it provided the wherewithal to venture into horses — and much more.
In 1974, Sonny, following a priest who had been reassigned to a church in Somers, moved his family there, said Frank, adding that, while he was ‘retired’ at age 40, he didn’t stay retired for long at all.
He and Mary Anne started Somers Sanitation, again, with one truck (this one didn’t have a name), and quickly grew the enterprise, which now stretches from the Vermont border to Southern Connecticut.
Today, it boasts five hubs and 16 transfer stations, serving a wide range of businesses and communities in Connecticut and Western Mass.
It was with profits from the trash business that Sonny Antonacci and several cousins ventured into horse racing. Their passion for the sport began when they attended races at Roosevelt Raceway on Long Island, and it went to a much higher and different level when they bought their first horse, named Galahad Hanover, and shortly renamed Lindy’s Pride, in 1967.
That horse would go on to win not only the Hambletonian, but the illustrious trotting Triple Crown, and essentially set a tone for Lindy Farms, named, sort of, after the town of Lindenhurst on Long Island, where the Antonaccis grew up.
Over the years, the operation, now in Somers, Enfield, and Hampden, Mass., has continued its winning ways and expanded on several fronts.
“Until about 15 years ago, it was focused on standardbreds — trotters and pacers,” Frank explained. “But in recent years, we’re expanded into thoroughbred racing, and we’ve had some success there, as well.”
Especially with a stallion called No Nay Never. “He might be the hottest freshman stallion in the world this year,” he said, noting that, as a 2-year-old, he won honors as ‘Thoroughbred of the Year’ in Europe.
The racing business, like the trash business before it, typifies how this family approaches business — by going all in. They don’t just want to be a player in an industry; they want to dominate that industry.
Indeed, horse breeding and racing has become a passion for three generations of family members, and the level of excellence attained becomes apparent in the number of trophies and awards on display at the offices of USA Waste & Recycling.
Sonny Antonacci is considered a visionary when it comes to breeding standardbred racehorses, said his grandson, Frank, and he bred more Hambletonian horses than any individual breeder. In 2001, Sonny, along with his cousin Frank, were elected to the Harness Racing Hall of Fame’s Hall of Immortals.
That racing tradition continued with the next generation, his sons, Jerry and Frank, who have remained active in promoting the industry. Frank is currently director of the Hambletonian Society, which oversees the development, administration, and promotion of the harness-racing industry throughout the country, and he’s also director of the U.S. Trotting Assoc., the governing body of the entire domestic industry.
And Frank M. (known as Frankie to family members) has taken up that mantle. He’s now the head trainer at Lindy Racing Stable and has been making a name for himself within the sport, winning the U.S. Trotting Assoc. ‘Breakthrough Award’ in 2010.
While there are no trophies, ribbons, plaques, or prize winnings to quantify success in their other business ventures, the Antonaccis’ drive to take the lead — and keep it — in whatever field they happen to get into is clearly evident.
It can be seen with both Sonny’s Place and GreatHorse, which came to fruition the same way the trash and horse-racing ventures did — through vision and a lot of hard work.
And a conversation at the dinner table, said Guy, who vividly remembers this one regarding that old, run-down driving range the family acquired a dozen or so years ago and what might be done with it.
Previous Top Entrepreneurs
• 2017: Owners and managers of the Springfield Thunderbirds
• 2016: Paul Kozub, founder and president of V-One Vodka
• 2015: The D’Amour Family, founders of Big Y
• 2014: Delcie Bean, president of Paragus Strategic IT
• 2013: Tim Van Epps, president and CEO of Sandri LLC
• 2012: Rick Crews and Jim Brennan, franchisees of Doctors Express
• 2011: Heriberto Flores, director of the New England Farm Workers’ Council and Partners for Community
• 2010: Bob Bolduc, founder and CEO of Pride
• 2009: Holyoke Gas & Electric
• 2008: Arlene Kelly and Kim Sanborn, founders of Human Resource Solutions and Convergent Solutions Inc.
• 2007: John Maybury, president of Maybury Material Handling
• 2006: Rocco, Jim, and Jayson Falcone, principals of Rocky’s Hardware Stores and Falcone Retail Properties
• 2005: James (Jeb) Balise, president of Balise Motor Sales
• 2004: Craig Melin, then-president and CEO of Cooley Dickinson Hospital
• 2003: Tony Dolphin, president of Springboard Technologies
• 2002: Timm Tobin, then-president of Tobin Systems Inc.
• 2001: Dan Kelley, then-president of Equal Access Partners
• 2000: Jim Ross, Doug Brown, and Richard DiGeronimo, then-principals of Concourse Communications
• 1999: Andrew Scibelli, then-president of Springfield Technical Community College
• 1998: Eric Suher, president of E.S. Sports
• 1997: Peter Rosskothen and Larry Perreault, then-co-owners of the Log Cabin Banquet and Meeting House
• 1996: David Epstein, president and co-founder of JavaNet and the JavaNet Café
“There were days when we’d have one customer come and spend $8 on a bucket of balls, and we kept thinking, ‘what else can we do with this place?’” he recalled. “My brother and Frankie’s youngest brother were probably about 10, 11, or 12 at the time, and really looking for something that they could grow up having fun at. So we said, ‘everyone loves miniature golf; maybe we should try that.’”
They did, and from those humble beginnings — miniature golf and a food truck with ice cream — new additions have been added seemingly every year since. Go-karts and batting cages came next, followed by a full restaurant, an arcade, a pavilion, rock-climbing walls, laser tag, miniature bowling, virtual reality, live concerts, and more.
The facility has become a destination not just for families, but for a growing number of companies looking to host outings or team-building exercises. The business plan, unofficial in nature, has always been to continually build on the foundation and — in keeping with the tone of those original conversations — keep looking for new ways to utilize a large and highly visible tract of land.
The latest manifestation of this philosophy was the addition, in 2017, of a carousel with a long and proud history and, yes, a number of handsome horses.
Built by the Philadelphia Toboggan Company in 1925, the ride’s first home was Delaware Beach. It then had a lengthy stay at Lakewood Park in Waterbury, Conn., and then, after refurbishment, at Kiddieland Park in Melrose, Ill.
It was languishing in a storage container at Chicago Land when Guy’s father, Jerry, the main driver in the creation and continued growth of Sonny’s Place, found it and concluded that it was the next big piece in the puzzle.
“It’s a work of art, all hard-carved wooden horses and sleighs,” said Guy, noting that it opened for business last August. “We’re having it refinished now, and maybe a third of the 48 horses have been restored; it’s been a labor of love.”
The same can be said of Greathorse, which, like the carousel — and the old driving range itself — was a restoration effort that required some vision, and then some capital and a good business plan.
As Guy — who turned pro and played on a few of golf’s mini-tours before coming to the realization that the big stage was beyond his skill level — recalls the story, the family actually started looking for a golf course to buy nearly 20 years ago to further diversify the family business beyond trash and horses.
The search was put aside, especially as Sonny’s Place was being developed, and then taken up again at the start of this decade, with a number of options in play before settling on the former Hampden Country Club, then heading for the auction block.
“We could see that it had a lot of potential, but also a lot of scars to it,” he recalled. “What sold the place was the view, and we knew that, with some vision and some work, the place could be something.
“I’d be lying if I sat here and told you when we bought the place we had the grand vision of doing what we did,” he went on, noting that a mere facelift was the original plan. “But as we got into it … as Frankie has said, we really don’t half-ass anything; everything we do, we do to the best of our ability.”
Spring in Their Step
Frank M. says he can’t recall not being in business or entrepreneurial.
Indeed, while he was involved with the family businesses, in some capacity, since he was teenager, he was also looking to hang out his own shingle, and did, at age 15.
The venture — born from another of those Sunday afternoon conversations at the dinner table — was called College Bound Cleanups, a “concierge-type service for old ladies who needed their basement cleaned out, or their garage.
“It was a summer kind of thing,” he recalled. “I brought in a partner who was 16 — I needed someone with a driver’s license — and we had a little dumptruck and did cleanups. We had a little ad in the Reminder, and we did OK for ourselves.”
Like the generations that came before him, he added, noting that he eventually put his own venture aside and focused on horses and trash, sometimes in that order, sometimes the other. And there was, and is, always talk about new opportunities and paths to go down, like Sonny Antonacci projecting a need for bottled water.
“Business … it’s part of every conversation we have,” said Frank, referring to the family’s entrepreneurial DNA and a passion for finding and developing new business opportunities. And these traits have been passed down from one generation to the next. Frank can even see it in his young children.
“I drive around with my kids, we’ll go past various strip malls, and they’ll look to see if it’s the good guys or the bad guys picking up the [trash] containers,” he said. “I see it my older son [age 7] already; he’s trying to understand how business works.”
Within the Antonacci stable of enterprise, business works maybe a little differently than in most places, said the third-generation spokespeople.
“What people have a hard time understanding about our business and our family is that it’s different — I call it ‘sloppy,’” said Frank, who understood that he needed to explain that term and did.
“We’re not very structured,” he told BusinessWest. “The way we do things is a little unorthodox, and there isn’t the bureaucratic organization you see in other businesses or families. People will say, ‘what’s your title?’ or this or that. It’s a lot looser than that.”
‘Loose.’ ‘Sloppy.’ ‘Unorthodox.’ Whatever it is, it seems to be working, and in the traditionally challenging setting of a multi-generational family business, or set of businesses, to be more precise.
There are actually four generations still involved. Indeed, Frankie and Guy said their fathers, Frank and Jerry, have breakfast with their mother every morning. “And they’re probably running things by her every day,” said Frank M.
The second generation, as noted, remains passionate about all aspects of the business operation, but especially the horse breeding and racing, they said.
Meanwhile, there are many third-generation members involved, or soon to be involved, including Guy’s brother Matthew, 24, and Frank’s brothers, Chris and Phillip.
Overall, said both Guy and Frank M., the generations have worked well together, and each has been allowed to make their mark — and their own contributions.
“Our fathers and uncles have allowed us to follow our passions, expand the businesses, and bring our own look and feel,” said Frank. “And to this point, everyone who’s been involved in the businesses has helped them grow and prosper. Why change the formula?”
At the Finish Line
‘Sonny’ Antonacci never did get into the bottled-water business, his sons having persuaded him that there was no future in it. That’s family lore, anyway.
“His famous line was, ‘you’ll see … bottled water will be more than a gallon of gas,” said Frank M. “And he was right — and that’s just one example.”
Indeed, while the Antonacci family never became part of the multi-billion-dollar bottled-water industry, it has certainly had far more hits than misses. In business, as in harness racing, it has found the winner’s circle far more often than most.
Having capital from the trash business has certainly helped, but so too has been the ability to see other opportunities where others did not, having true entrepreneurial spirit — and, yes, being kind but also aggressive.
‘Sonny’ had all those attributes, and so have the generations that have followed him.
That’s why this family is BusinessWest’s Top Entrepreneurs for 2018.
George O’Brien can be reached at [email protected]