Adam Moreau

SPRINGFIELD — The Springfield Rocks Media Group announced the addition of Adam Moreau as a senior media advisor for Rock 102, Lazer 99.3/98.5, and the digital team. He will officially join the team in January.

Moreau began his career in radio more than 20 years ago and is excited to return to his roots while also bringing more than two decades of experience in multimedia sales. His passion and expertise, beginning in radio and encompassing television and advertising agency experience, will further enhance the media group’s ability to deliver multimedia solutions to clients across the region.

“Adam is a seasoned salesperson with a history of success in this market and will be an integral part of our growth in 2025,” said Mike Ekblom, vice president and general manager of the Springfield Rocks Media Group and the Northampton Rocks Media Group.

Moreau will serve clients throughout the group’s regional footprint. He will be based in the East Longmeadow office and report to Scott Monson, director of Sales, who echoed the sentiments of Ekblom, emphasizing the positive impact this addition will have on the team’s innovative approach to sales and exceeding clients’ needs.

“I began my media sales career in radio more than 20 years ago. I am overjoyed to return to the radio business and to join the leader, the Springfield Rocks Media Group,” Moreau said. “Their commitment to live, quality programming and community projects, like the Mayflower Marathon, are just a few things that make them a pillar of our media community.”

Moreau is a graduate of Western New England University. He holds a bachelor’s degree in business administration with a focus in marketing communications/advertising, as well as an MBA.