The Big E Welcomes 1.5 Million Visitors to 2025 Fair

WEST SPRINGFIELD — Eastern States Exposition (ESE) welcomed 1,538,463 visitors to the 2025 Big E, held Sept. 12-28 in West Springfield. Guests came from all 50 states, Puerto Rico, and the U.S. Virgin Islands, along with international travelers from Canada, Mexico, England, and Ireland. The fair saw participants and competitive exhibitors from 26 states and two Canadian provinces, reinforcing ESE’s position as the premiere agricultural showcase in the Northeast.

In addition to the long stretch of fair weather, a diverse entertainment lineup, fair foods, rides, and unique shopping experiences all worked in unison to fuel the experience for patrons.

“First and foremost, I want to thank our patrons, employees and volunteers, vendors, contractors, the town of West Springfield, and our law enforcement and public safety officials for their unwavering support in making the Big E possible,” said Gene Cassidy, president and CEO of Eastern States Exposition, noting that the ESE generates $1.2 billion in the local economy, mostly due to the Big E. The fair supports more than 8,000 jobs and produces $440 million in personal income each year.

“I must emphasize that, while the Big E generates enormous economic output and this year is expected to be our third most profitable fair, Eastern States Exposition itself will be fortunate to net around $5 million — a very small piece of the pie. Every dollar of that must be reinvested into our 110-year-old facility, which is in need of more than $350 million in improvements simply to preserve it for future generations,” Cassidy added. “We are the engine that drives so much of New England’s prosperity, but even the strongest engine needs fuel. With continued support and partnership, we can ensure this institution remains vibrant for the next 110 years.”