The Challenges Keep Multiplying
Way back in mid-March of 2020, as the state was shutting down due to COVID-19, we wrote about the great resiliency of this region’s business community and how it would be sternly tested because this was the greatest challenge anyone in business had ever faced.
Little did we know then just how stern this test was going to be and how long it would last. But 18 months later, not only do the challenges remain, but they have in many ways multiplied. Thus, a time that many thought would be normal — meaning what we knew in the fall of 2019, or at least something approximating it — is nothing like we imagined.
Indeed, this was expected by many to be a time when most of the hard decisions would be behind us. Decisions about whether to lay off or furlough people. Decisions about whether to forge ahead with programs and events that would bring people together in large numbers. Even decisions about whether to stay in business — or certain kinds of business.
As summer comes to a close and a fall shrouded by question marks looms, we’re facing some of those decisions again (or still) — and some new ones as well.
Some businesses may be forced to look again at mask mandates or at requiring proof of vaccination before one can enter an establishment or even a college campus. Others have already made vaccination a requirement for employment, and many others are contemplating whether to go this same route.
These are hard decisions that often put employers at odds with their customers and employees at a time when they simply don’t need to be alienating either constituency.
All of this makes it clear that the fight against this pandemic is far — as in far — from over.
Indeed, just as those who went home in March 2020 thinking it would be for just a few weeks soon learned how wrong those projections were, we’re all now forced to recalibrate, again, just how long we’ll be battling this pandemic and how heavy the fight will get.
What is clear is that the victory celebrations, if we can call them that, from just before Memorial Day, when the governor removed all remaining restrictions on businesses, were certainly premature.
Meanwhile, there are new challenges, from shortages of needed goods and raw materials to escalating prices and hard choices about if and how to pass them on to customers who are finally coming back in large numbers. Then, there’s a workforce crisis that has impacted almost every business sector and forced several types of businesses to reduce hours of operation, curtail services, or both.
There is hope that, with the end this month of the federal bonus being paid to those receiving unemployment benefits, things will improve on this front. But those hopes are countered by the reality that this problem is deep-rooted, and it may be some time before there is real relief.
And there are still more hard choices about whether, when, and how to bring workers back to the office, decisions now made even more difficult by the Delta variant and the great uncertainty about what this fall will be like.
Going back to what we wrote in March 2020 … this region’s business community is, indeed, resilient. And it needs to be. Because, contrary to what we were all hoping, it isn’t any easier being in business now than it was then. And in many ways, it’s even harder.