True Heroes Emerge During Crisis
Back in the spring of 2017, as BusinessWest and its sister publication, the Healthcare News, were preparing to launch a new recognition program focused on the region’s large and critically important healthcare sector, the magazines hosted a meeting with members named to an advisory board assembled to help guide the initiative off the drawing board.
The first question asked at that session concerned the name given to the program — Healthcare Heroes. “How do you define ‘hero?’” one panel member asked.
The reply was that the magazines wouldn’t be defining ‘hero.’ That task would fall to those nominating individuals, groups, and institutions, and the judges assigned the task of evaluating those nominations. In short, the answer to that question was ‘heroism is in the eye of the beholder — and there are heroes all across the broad healthcare sector in this region.’
Never has that sentiment been truer than during the ongoing COVID-19 pandemic.
Indeed, for this year’s program, the magazines opted not to use the traditional categories that have defined this program, such as ‘Caregiver,’ ‘Emerging Leader,’ ‘Innovation in Healthcare,’ and even ‘Lifetime Achievement,’ and instead seek general nominations involving those who in some way stepped up and stood out during this pandemic, on the theory that heroes came in all kinds of categories this year.
And we were right. Nominations were submitted for both individual EMTs and the CEOs of medical centers; for manufacturing companies that shifted their production lines to make PPE and individual home healthcare providers; for entire staffs at local hospitals and specific teams at area service providers.
Everyone nominated this year is a true hero, and the judges had a very difficult time deciding which stories were truly the best. But as the accounts reveal, these judges did a commendable job.
These stories are, in a word, inspirational, and they clearly convey both the depth of the crisis and the determined, imaginative responses to it. These stories are touching, but they are also powerful in that they reveal the kind of dedicated, creative, and, above all, compassionate individuals working within the healthcare sector in this region.
The stories are all different, but the common theme is individuals, groups, and organizations seeing needs in the midst of this generational crisis, and rising to meet them, such as:
• The staff at Holyoke Medical Center coming together under very trying circumstances to take in residents of the Holyoke Soldiers’ Home at the height of the tragedy there;
• Three patient advocates at Berkshire Health Systems leaving their behind-the-scenes jobs to become frontline nurses at a BHS facility on the other side of the state;
• Home health aide Jennifer Graham, a junior at Bay Path University, volunteering, when few others would, to work at emergency tents set up to care for the region’s homeless population;
• Baystate Health President and CEO Mark Keroack providing needed leadership to not only his institution, but the region and state as the pandemic reached this region last spring;
• The Nutrition Department at Greater Springfield Senior Services Inc., which creating new programs and protocols to ensure that hot meals were delivered to the area seniors who need them; and
• Rabbi Devorah Jacobson, director of Spiritual Life at JGS Lifecare, who stepped into the breach and provided needed guidance and support to residents, family members, and especially the staff members providing services at the height of the crisis.
These are just some of the stories in our special section introducing the Healthcare Heroes of 2020 that will resonate, possibly generate tears, and certainly leave you proud of this region and those individuals and institutions serving it.