UMass Amherst Selects Spectra Ticketing & Fan Engagement
AMHERST — Spectra Ticketing & Fan Engagement announced it has entered into a partnership with UMass Amherst and Mullins Center, home to the university’s men’s and women’s basketball and ice-hockey programs. In conjunction with the partnership, UMass Amherst Athletics and the Mullins Center will leverage Spectra Ticketing & Fan Engagement’s ticketing and access-management functionality.
This expands the university’s relationship with Spectra Ticketing & Fan Engagement, as the institution has utilized Spectra’s Marketing Automation platform powered by FanOne Marketing, as well as the company’s industry-specific implementation of Salesforce Customer Relationship Management (CRM), since May 2016.
As the primary ticketing provider of UMass and the Mullins Center, Spectra Ticketing & Fan Engagement will provide the organization with its ticketing and e-commerce platform to efficiently simplify the selling and allocation of inventory to all events in real time through an integrated website and online box office. The Paciolan platform will enable fans and students to manage their accounts online, transfer tickets and print tickets at home, or deliver tickets to their mobile device to scan upon entry at events. UMass and the Mullins Center will utilize PAC Access Management, Spectra’s digital-ticketing solution, for access control to allow fans to bypass will-call lines and enter events quickly via print-at-home or mobile 2D barcode tickets.