United Way of Pioneer Valley, White Lion Brewing to Launch United Brew Today

SPRINGFIELD — United Way of Pioneer Valley (UWPV) and White Lion Brewing Co. will celebrate their new community partnership with the launch of United Brew today, June 17, from 4 to 8 p.m. at the Pridelands, 1477 Main St., Springfield.

Proceeds from this collaboration beer will directly support United Way’s mission across Western Mass. Today’s event will mark the official debut of the partnership. All proceeds from United Brew sales will benefit United Way of Pioneer Valley’s work connecting residents with the programs, resources, and support they need to thrive.

“This partnership is a natural fit,” said Megan Moynihan, president and CEO of United Way of Pioneer Valley. “White Lion shares our commitment to this community, and together we can turn something people already love into a meaningful way to make a difference.”

White Lion founder Ray Berry added that “White Lion and UWPV are both here to serve the community. When we began in 2014, it was with this community in mind, and partnering to create a beer with an organization whose sole purpose is to serve our community seemed like a no-brainer.”