SPRINGFIELD — UMass and NBA star Marcus Camby has joined White Lion Brewing Co. in a strategic partnership. White Lion currently distributes a small independent portfolio of artisan brands in Massachusetts, primarily in the western part of the state. Camby’s goal is to help open new markets throughout New England and beyond, as well as release his own portfolio of beer brewed by White Lion.
“White Lion continues to expand its community reach,” White Lion Brewing Co. President Ray Berry said. “We have a proven track record and incredible community partners like the Naismith Basketball Hall of Fame, the AHL Springfield Thunderbirds, and MGM Springfield, to name a few. I remember when Marcus electrified the region — just thinking about it brings back so many great memories. He loves our brand and what it represents. We are very excited and think we have a game winner.”
Added Camby, “I am extremely impressed by the brewery’s commitment to the community and its approach to diversifying the craft-beer trade. I look forward to being a part of expanding the brand throughout the New England and Tri-State region. This is my home, and to be able to have a quality beer named after me, and be able to tell its story, is something I’m truly excited about.”