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Daily News

SPRINGFIELD — UMass and NBA star Marcus Camby has joined White Lion Brewing Co. in a strategic partnership. White Lion currently distributes a small independent portfolio of artisan brands in Massachusetts, primarily in the western part of the state. Camby’s goal is to help open new markets throughout New England and beyond, as well as release his own portfolio of beer brewed by White Lion.

“White Lion continues to expand its community reach,” White Lion Brewing Co. President Ray Berry said. “We have a proven track record and incredible community partners like the Naismith Basketball Hall of Fame, the AHL Springfield Thunderbirds, and MGM Springfield, to name a few. I remember when Marcus electrified the region — just thinking about it brings back so many great memories. He loves our brand and what it represents. We are very excited and think we have a game winner.”

Added Camby, “I am extremely impressed by the brewery’s commitment to the community and its approach to diversifying the craft-beer trade. I look forward to being a part of expanding the brand throughout the New England and Tri-State region. This is my home, and to be able to have a quality beer named after me, and be able to tell its story, is something I’m truly excited about.”

Daily News

SPRINGFIELD — On Tuesday, the Naismith Memorial Basketball Hall of Fame and White Lion Brewing Co. announced the two will collaborate and release a special ale with a commemorative collector’s label designed to capture the imagery of the Hall of Fame’s annual enshrinement program. The collector’s label melds the Hall of Fame’s iconic dome with the city of Springfield skyline into White Lion’s award-winning brand.

“White Lion is extremely honored to partner with the Naismith Memorial Hall of Fame for an annual release affectionately dubbed Enshrinement Legend Series, which pays homage to the birthplace of basketball, the Basketball Hall of Fame, and class honorees,” said Ray Berry, White Lion president. “The city of Springfield is the home of this global sport, and we are excited to play a role in the annual enshrinement-ceremony experience.”

The Basketball Hall of Fame will present the class of 2021 Saturday, Sept. 11 at the MassMutual Center in downtown Springfield.

“There are a number of festivities planned, and the Hall of Fame is extremely excited to highlight our local brewery and our collaboration enshrinement beer,” said John Doleva, Basketball Hall of Fame president and CEO. “Working with the White Lion team in preparation of this release has been such a fun and unique experience. We are committed to work collectively to raise awareness and resources for our Hoophall Assists Program, which gives back to our local community.”

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