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WGBY Names Anthony Hayes General Manager

SPRINGFIELD — Following a nationwide search, Anthony Hayes has been selected as the new general manager for public broadcaster WGBY in Springfield. Hayes comes to WGBY with nearly two decades of executive experience in public TV and radio in Connecticut and Washington, D.C. He succeeds Rus Peotter, who retired last fall after leading the station for 15 years.

“Anthony is a visionary leader, and his extensive background in strategic development and engaging with audiences will advance WGBY’s mission and vital role in the community and across the region,” said Liz Cheng, Television Stations manager for the WGBH Educational Foundation, which includes WGBY.

Hayes will lead the station in its strategic planning, editorial operations, and community engagement, serving its public-media mission of advancing the educational and cultural life of Western New England.

“As a highly accomplished media executive, Anthony’s management skills, experience, and style will be a great fit for WGBY. His industry knowledge and community focus will be of tremendous value in leading our public-media initiatives,” said Crist Myers, chair of the WGBY board of tribunes.

Most recently, Hayes served as senior vice president for Engagement at Connecticut Public Broadcasting in Hartford, which includes CPTV and WNPR, where he guided fund-raising and sponsorship initiatives to develop new strategic opportunities and growth. Prior to that, he was at WAMU-FM, American University Radio, where he oversaw the sponsorship sales division and designed and implemented integrated fund-raising, communications, and outreach strategies, locally and nationally, that increased stakeholder engagement. Earlier in his career, he was with WETA, public TV and radio in Arlington, Va., where he managed corporate marketing and developed non-traditional revenue initiatives.

“I couldn’t be more pleased to have this opportunity to magnify the impact of this exceptional organization,” said Hayes. “I will work collaboratively and strategically to build upon WGBY’s rich history and advance its core mission, focusing on building a stronger community through engagement, learning, and understanding. I believe WGBY is poised to expand its reach throughout Western New England, and I am eager to lead the charge.”

Hayes holds a bachelor’s degree in fine arts from the New York Institute of Technology, and a master’s degree in media entrepreneurship from American University. He will join WGBY on July 10.

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