WNEU Names Mercedes Maskalik Assistant VP for Marketing and Communication

SPRINGFIELD — Mercedes Maskalik, formerly the director of Marketing at CUE Inc., a membership and professional-development nonprofit organization, has been appointed assistant vice president for Marketing and Communication at Western New England University. Vice President for Enrollment Management and Marketing Bryan Gross announced the appointment, citing Maskalik’s high degree of professionalism, technical skill, and expertise.

“We conducted a national search and had hundreds of highly qualified applicants,” he said. “Mercedes really stood out, not only because of her knowledge and skill, but her positive attitude and energy over the campus community. As the university continues to grow, we feel Mercedes has the exact experience that will help us continue to thrive.”

In her new role, Maskalik will oversee the university’s Division of Marketing and External Affairs, whose mission and purpose is to broadly and creatively share the story of Western New England University regionally, nationally, and internationally.

“I am honored to join the WNE community as we begin this new and exciting second century,” Maskalik said. “I am excited to be part of an institution that is committed to preparing students with the skills and knowledge needed to excel in any field they choose, while also embracing the importance of preparing them to flourish in the opportunities of today and the possibilities of tomorrow with an agile mindset and entrepreneurial spirit. I look forward to collaborating with such accomplished faculty, staff, and students to share our great story and enhance the visibility of the university.”

In her previous position as director of Marketing at CUE, Maskalik was responsible for the development, coordination, and management of all marketing and communications efforts to promote the CUE brand, the professional learning community, and the professional learning events.

She received her master’s degree in organizational communications from Central Connecticut State University and a bachelor’s degree in English from Southern Connecticut State University. An active member of a number of international associations, Maskalik’s professional affiliations include the American Marketing Assoc., the Public Relations Society of America, and the European Assoc. of Communications Directors. She is the co-author of Social Marketing Environmental Issues, a theoretically grounded text on social-marketing strategies for influencing environmental behaviors.