MountainOne Receives ABA Brand Slam Award for Video Campaign

NORTH ADAMS — MountainOne announced that it has been named a 2024 American Bankers Assoc. (ABA) Brand Slam Award winner for best video. This honor marks MountainOne’s 18th marketing-industry award, all earned since the launch of its brand campaign in 2019.

The ABA Brand Slam Awards recognize excellence in bank marketing across six key categories: video, integrated marketing, website redesign, public relations/community engagement, social media, and out-of-the-box idea. MountainOne won in the Video Campaign category for its piece, “Mo’s Storybook.”

Created in collaboration with HATCH the Agency, “Mo’s Storybook” introduces the bank’s new children’s storybook, “How to Climb a Mountain.” The video featuring Mo, MountainOne’s spokesgoat, is part of a larger effort to engage young audiences in financial education, making financial literacy more approachable.

The Brand Slam Award was presented to MountainOne and five other financial institutions on Oct. 7 at the ABA Bank Marketing Conference in Chicago.

“Our team is incredibly proud to receive this Brand Slam Award from the ABA,” said Jill Amato, senior vice president of Marketing and Community Banking officer at MountainOne. “The video was a fun and engaging way to introduce our ‘Mo’s Storybook’ initiative to our Mountaineers, community partners, and customers.”

Amato noted that the video debuted at MountainOne’s 175th annual meeting earlier this year, when the initiative was first unveiled. “When we first introduced Mo as part of our brand campaign in 2019, we knew we had something special. It’s been an exciting journey bringing Mo to life, and he’s become a beloved and relatable figure for both our customers and our Mountaineers.”