Steve Lewis Subaru Is Now Balise Subaru of Hadley

HADLEY — Balise Auto Group is announced that Steve Lewis Subaru, a dealership that joined the Balise family in March 2023, has officially changed its name to Balise Subaru of Hadley.

This name change reflects the next step in aligning the dealership with the Balise brand, which has been serving communities across New England since 1919. While the signage may look different, customers can expect to see the same team of employees.

“As we change our name, one thing remains constant — our commitment to serving our customers with integrity and care,” said Joe Clark, general manager at Balise Subaru of Hadley. “For years, we’ve built trust through honesty, hard work, and exceptional service, and that will never change. The Balise name brings a respected track record of excellence in the automotive industry, and we’re proud to join their family. Together, we couldn’t be more excited about what’s ahead for our customers and our team.”

The Balise Subaru of Hadley team is excited to move into a new, state-of-the-art facility at the dealership’s original location, with completion expected this fall.