Greenfield Cooperative Bank to Host Second Small Business Strategy Workshop

GREENFIELD — Greenfield Cooperative Bank (GCB) will host “Something Has to Change: A Strategic Conversation,” the second in a small business strategic planning series, featuring Business Consultant Arian Roefs. The workshop will be held on Monday, June 22 at GCB’s Northampton Branch, located at 67 King St. The interactive conversation with Roefs will help local small business owners gain clarity around strategic planning and long-term growth.

Sometimes business owners reach a point where they know a change is needed but aren’t sure where to start. This session is designed for exactly that feeling. Roefs will guide owners through a series of honest, practical questions organized around several themes: recognizing the signals that something needs to shift, diagnosing the real issue, examining one’s direction and revenue, identifying what’s getting in the way, and committing to a concrete next step. For anyone feeling stuck or just ready for a change, this conversation is a good place to start.

“We’re thrilled to have Arian return for another business strategy workshop,” said Courtney Huxley, vice president, Business Development officer. “Her ability to see the bigger picture and ask the right questions makes her a great resource for any business owner.”

Roefs brings hands-on experience working with entrepreneurs and small business owners to build plans that support confident decision making and sustainable growth. Attendees will leave with a clearer understanding of why asking the right questions leads to making the right decisions.

The workshop is open to small business owners and entrepreneurs in the community. To learn more and register, visit greenfieldcoopbank.com.