Greenfield Cooperative Bank to Host Small Business Strategy Workshop on Feb. 27

GREENFIELD — Greenfield Cooperative Bank (GCB) will host Come On Over to the Co-Op!, a small business educational workshop and Q&A session featuring Strategic Business Consultant Arian Roefs. The workshop will be held on Friday, Feb. 27 at GCB’s Northampton branch located at 67 King St. Northampton. The interactive conversation with Roefs will help local small business owners gain clarity around strategic planning and long-term growth.

The workshop will challenge participants to think beyond tactics and ask bigger questions about what truly makes their business valuable, where growth will come from, and how to focus efforts with intention. During the discussion, Roefs will touch upon key strategic topics such as defining ideal clients, creating a clear business story, spreading risk across revenue streams, and building an action timeline that gets implemented.

“We’re thrilled to host a workshop catered to small businesses,” said Courtney Huxley, vice president – Business Development officer. “A conversation with Arian will have business owners thinking differently about strategy and give them practical ideas they can start using right away.”

Roefs brings hands-on experience working with entrepreneurs and small business owners to build plans that support confident decision making and sustainable growth. Attendees will leave with a clearer understanding of why strategy matters and how to begin building a roadmap for their business.

The workshop is open to small business owners and entrepreneurs in the community. To learn more and register, visit greenfieldcoopbank.com/events.