9 Sales and Marketing Tips for Startups
Courtesy of Mike Kappel, www..entrepreneur.com
Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs — all the time — it can be difficult to master all the nuances that go into sales or marketing. If you’re not a natural salesperson, it can be even more difficult. Fear not, the following nine marketing tips for startups can help you make more sales, market better and waste less money.
1. Sell the benefit, not a comparison.
How you market yourself is all about highlighting what makes you different. There are three major ways to do that.