Agenda

Ad Club Luncheon
Jan. 29: In the toughest of times, smart marketing is a must. Join John Chandler, chief marketing officer of MassMutual Financial Group, for the Advertising Club of Western Mass. Luncheon, starting at 11:45 a.m. at the Springfield Sheraton, 1 Monarch Place. Learn how this Fortune 100 financial-services company has used a straightforward, results-driven marketing strategy to help create six straight years of record sales results and expand into new markets, all during the worst economic downturn in more than a half-century. Chandler will share the company’s marketing principles and examples of its work that are driving marketplace success.
Registration begins at 11:45 a.m., and the program runs from noon to 1:30 p.m. Cost: $25 for members, $35 for non-members, and $15 for students. Parking is free in the Springfield Sheraton garage (bring your ticket or coin for validation). To reserve a seat, call (413) 736-2582 or e-mail [email protected] by Jan. 24.

DreamBuilder Workshop
Jan. 29: Would you like to discover your true dream or purpose in life; minimize fear, doubt, and worry; and move toward your goals with confidence and joy? Do you have a desire to increase your prosperity while staying in harmony with the core values, beliefs, and higher purpose to which you aspire? Are you working harder and spending longer hours, but would like to achieve greater results with more ease? Are you ready to let your creative self lead the way? Then join the Amherst Area Chamber of Commerce’s upcoming Brown Bag Lunch with teacher, speaker, and certified DreamBuilder Transformational Coach Michele Cunningham. The event takes place from noon to 1:30 p.m. in the Woodbury Room of the Jones Library in Amherst. Cunningham has been studying and applying the principles and strategies discussed in this workshop for more than 15 years. She helps individuals conquer their fears, build their dreams, create more fulfilling lives, and follow a proven path as they navigate the gap between the life they are living and the life they would love to live. During this interactive workshop, participants will have an opportunity to think about and envision their personal and business life through a fresh, creative lens, and entertain new levels of thinking and being. RSVP to [email protected].

Dark Dining Room House Concert Series
Feb. 1, March 1, April 5, May 3: This winter and spring, Dark Dining Room brings the warmth and coziness of your living room to the grandeur of Wistariahurst. Concert curators Matthew Larsen and Greg Saulmon will serve up several courses of local and national musicians over the first Saturdays of February through May. While no dinner will be served, there will be light refreshments provided by Tony Jones Catering, as well as a cash bar. Doors open at 7 p.m. for all shows. Reservations are suggested. Tickets cost $18 ($15 for members) and can be purchased online at wistariahurst.org or by calling the museum at (413) 322-5660. The first concert on Feb. 1 features Northampton-based Winterpills, who bring their melancholic male-female harmonies to the museum for a night of folk and chamber pop. Opening the show is Washington, D.C.-based Luray, creating banjo-inspired indie folk with warm vocals and lush instrumentation. The second concert on March 1 features Heather Maloney, who boasts influences and roots in adventurous folk. Rosary Beard, whose intricately intertwined acoustic guitars skate a thin line between melancholy reflection and uplifting release, will open the show. On April 5, Dark Dining Room introduces Colorway, a power trio fronted by Western Mass. native F. Alex Johnson. Introspective songsmith and acoustic guitarist Mark Schwaber opens the show. The final concert on May 3 features acoustic guitarist David Berkeley, a Santa Fe-based troubadour who brings his version of Americana to the stage. Matthew Larsen and the Documents open the show with introspective piano pop layered with careful instrumentation and thoughtful harmonies. For more information about the Dark Dining Room House Concert Series, go to darkdiningroom.com. This program is supported in part by a grant from the Holyoke Cultural Council, a local agency which is supported by the Massachusetts Cultural Council.

Difference Makers 2014
March 20: The sixth annual Difference Makers award program, staged by BusinessWest, will be held at the Log Cabin Banquet & Meeting House. $60 per ticket, tables of 10 are available. Details on the event will be published in upcoming issues of the magazine. Difference Makers is a program, launched in 2009, that recognizes groups and individuals that are, as the name suggests, making a difference in this region. The class of 2014 has been chosen, and the winners will be announced in the Feb. 10 issue of BusinessWest. For more information, call (413) 781-8600.