Agenda Departments


Communication Strategies in Higher Education
June 13: Whether for college marketing, recruiting, advising, retention, or even alumni engagement, having strong and well-designed communication plans are the key to reaching your target market. How do colleges and universities integrate the new and old methods of marketing, getting results that lead to success? What role does key messaging and institutional brand play in effective marketing efforts? As part of Bay Path College’s Hot Topics in Higher Education series, Sarah Coen, vice president of Noel-Levitz, will present “Hit Your Target Market: Develop Communication Strategies that Really Work,” navigating the often-chaotic world of communications and marketing by sharing strategies and plans that yield positive results. The 8 a.m. event at the college’s Blake Commons is preceded by a 7:30 breakfast. A recognized leader in higher-education consulting, Noel-Levitz is committed to helping institutions meet their goals for enrollment and student success. During its 40-year history, more than 2,800 campus clients throughout North America and beyond have invited Noel-Levitz to collaborate with them. Coen offers nearly two decades of experience in new-student recruitment, financial aid, orientation, and staff development. She is especially adept at developing and implementing comprehensive communication plans for managing new-student enrollment and at applying predictive modeling toward enrollment management. She has served more than 30 institutions in the U.S. and Canada during her consulting career with Noel-Levitz, focusing primarily on inquiry-pool development, relationship management, communication-flow development, database management, campus-visit programming, staff development, and financial-aid strategy. The event is free and open to the public, although registration is strongly advised. To join the conversation via Twitter, use #bpctopics. For those unable to attend in person, there is an option at registration for virtual participation. For more information, visit

BusinessWest 40 Under Forty
June 19: The eighth annual 40 Under Forty award program, staged by BusinessWest, will be held at the Log Cabin Banquet & Meeting House, honoring 40 of the region’s rising stars under 40 years old. The program has become a prestigious honor in the Western Mass. business community, and the gala has become one of the region’s most anticipated spring events. An independent panel of judges chose this year’s class from more than 150 nominations, a record. Their stories were presented in the April 21 issue, and may also be read online at More details on the gala will be revealed in upcoming issues, but tickets cost $65, and they typically sell out quickly. For more information or to order tickets, call (413) 781-8600.

Mutton & Mead Medieval Festival
June 21-22: Experience old England in New England with the fourth annual Mutton & Mead Medieval Festival, which returns to 210 Turners Falls Road in Montague on Saturday and Sunday from 10 a.m. to 6 p.m., rain or shine. A benefit for the Food Bank of Western Massachusetts and the Montague Common Hall, the festival transports fairgoers to the adventurous days of Robin Hood with two full days of fun for all ages, featuring 65 artisans and 40 hours of entertainment including knights jousting on horseback, whimsical stage shows, dancers, jesters, fairies, and unique musical acts not seen anywhere else. The festival also features a children’s area which hosts activities for kids throughout the day as well as puppeteers and medieval characters. The event brings the medieval world to life with re-enactors demonstrating skills such as cooking, textile arts, blacksmithing, and swordplay. Attendees will also have a chance to feast on delicacies including turkey legs, roasted lamb, mead, beer, and ale. Cost is  $15 for adults, $10 children and seniors. Children under 6 are free. Parking is $5 per car.

Leadership Skills for Supervisors, Managers
July 24: Ensure the future of your organization by providing leadership skills for your supervisors and managers. The Principles of Leadership II series, sponsored by the Employers Assoc. of the NorthEast, emphasizes team-building skills. Participants will learn how to develop high-performance teams, lead change, and take their time-management and interpersonal skills to the next level. The series follows on the heels of Principles of Leadership I, which focused on the one-to-one relationship between the supervisor or manager and each of his or her direct reports. Participants in Principles of Leadership II, which begins on July 24, must complete five core programs — on topics ranging from team dysfunction to problem-solving skills; from time management to emotional intelligence — to receive the certificate of completion. To register, contact Sue Miller, director of Learning and Development at the Employers Assoc., at [email protected] or (877) 662-6444, ext. 3013.

Western Mass. Business Expo
Oct. 29: BusinessWest will present its fourth annual Western Mass. Business Expo at the MassMutual Center in downtown Springfield. The business-to-business show, which last year drew more than 2,000 visitors, will feature more than 100 booths, seminars, and Show Floor Theater presentations; breakfast and lunch programs; and a day-capping Expo Social. Details about specific events, programs, and featured speakers will be printed in future issues of BusinessWest. Comcast Business will again be Presenting Sponsor, while the social will be sponsored by Northwestern Mutual. Current Silver Sponsors are Health New England and DIF Design, and additional sponsorship opportunities are available. For more information on sponsorships or booth purchase, call (413) 781-8600.

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