Associated Industries of Massachusetts Welcomes Karen Wallace

BOSTON — Karen Wallace has joined Associated Industries of Massachusetts (AIM) as executive vice president of Marketing. She will develop and lead strategies to support expansion of the association and implement AIM’s belief that business can be a positive force for change in creating a better, more prosperous Commonwealth.

A native of Springfield, Wallace was most recently a consultant to Northeastern University Khoury College of Computer Sciences, the Northeastern University College of Professional Studies, and the Isabella Stewart Gardner Museum. She previously spent more than 20 years in marketing positions at Fidelity Investments, including as senior vice president of Marketing, Communications, and Branding. She has also held senior marketing positions at MFS Investment Management and Sun Life. She brings a strong capacity for using data to drive marketing and business growth.

Wallace earned both a bachelor’s degree and an MBA from Simmons University in Boston. She has completed professional-development courses at MIT Sloan School, Harvard Business School, and Tuck School at Dartmouth College. She serves as a board member for the Boston Children’s Chorus and is a member of the National Black MBA Assoc. and Alpha Kappa Alpha Sorority Inc.