Berkshire Bank Launches Season of Giving
PITTSFIELD — Berkshire Bank has launched its fifth Season of Giving, the bank’s annual initiative to assist children and families in need during the holiday season. The campaign runs through the end of the holiday season and engages bank employees in a variety of community-service projects throughout the cities and towns that Berkshire Bank serves. These projects benefit nonprofit organizations across Massachusetts, New York, Connecticut, Vermont, and the Mid-Atlantic region.
In addition to local volunteer efforts, Berkshire Bank is inviting the public to participate in the initiative through You Give Goods, an innovative virtual-collection site. Individuals can purchase goods online for a selected nonprofit organization in their region through early December. Purchases are 100% tax-deductible, and items are shipped directly to the organizations. To participate, visit yougivegoods.com/berkshirebank. The Berkshire Bank Foundation, the charitable arm of Berkshire Bank, also plans to contribute grants to local nonprofit organizations serving those in need this holiday season.
Local activities are being organized by bank employees in each of the institution’s geographic markets. In Berkshire County, bank offices are supporting local children in need by collecting new, unwrapped toys for the Salvation Army and Toys for Tots. Donations can be dropped off at any Berkshire Bank location in Berkshire County through Dec. 16 or purchased online at yougivegoods.com/berkshirebank through Dec. 6. Additionally, bank employees will help distribute Thanksgiving meals, assemble bikes for children in partnership with Berkshire Theatre Group, and take a turn ringing the bell for the Salvation Army’s Red Kettle Campaign. Employees also plan to assist the Salvation Army in giving out Christmas gifts and food to families in need.
In the Pioneer Valley, bank employees have teamed up with the Department of Children & Families to collect gifts for local families in need. All community members are welcome to participate by stopping by their local Berkshire Bank office and choosing items from the giving tree. Donations can be dropped off at any Berkshire Bank location in Hampden, Hampshire, and Franklin counties through Dec. 16, or purchased online at yougivegoods.com/berkshirebank through Dec. 6. Bank employees will also volunteer their time with a variety of local nonprofit organizations during the holiday season, including Wreaths Across America and the Salvation Army.
