Daily News

Berkshire Bank Promotes Pedrotti to VP, Marketing Officer

PITTSFIELD — Berkshire Bank announced the promotion of Mark Pedrotti to vice president, marketing officer.

Pedrotti began his career with Berkshire Bank as a college intern from Johnson & Wales University in 2006. He was offered permanent employment in 2008 as eMarketing and website administrator and has continued to learn and grow within the marketing department, taking on new titles and increasing challenges as the years have progressed.

“Mark is a key member of Berkshire Bank’s marketing team, and this promotion reflects his dedication to his position,” said Elizabeth Mach, senior vice presient, marketing officer. “We are proud of his accomplishments and look forward to his continued growth in the future.”

Pedrotti continues to cultivate his career by acquiring new knowledge and challenging himself in and out of the office each day. In his new role, he will manage the strategic initiatives of Berkshire Bank’s digital properties, in addition to assisting with the overall integrity of marketing assets.

Outside of the bank’s marketing department, Pedrotti is also engaged with his community. He is an active participant of the Berkshire International Film Festival, and has been since its inception. Passionate about film and the Berkshire region, he does his best to merge the two, spending much of his time immersed in the outdoor community, always with a camera in hand.