BusinessWest Marks 35 Years As the Leader in Its Field
It was early 1984, and 24-year-old entrepreneur John Gormally had an observation, then a question, and, eventually, the ultimate answer.
The observation was that most urban areas and regions had journals covering the local business community. The question was, in essence, ‘why doesn’t Western Massachusetts have one?’
The answer came in two parts — Gormally’s conclusion that the region certainly needed one, and the product he launched.
It’s now called BusinessWest, but only relative old-timers will recall that it was originally known as the Western Mass. Business Journal.
Then, as now, the publication was the most trusted, most comprehensive source of information on the local business community. Its pages were filled with articles on people, businesses, trends, developments.
It’s the same today, but BusinessWest and its sister publication, Healthcare News, launched in 2000, have gone well beyond the printed word in their efforts to inform, inspire, and even entertain its audience of local decision makers.
Indeed, over the past several years, the publications have added several recognition programs. These include 40 Under Forty, created to identify rising stars across the region; Difference Makers, a program with a name that says it all; Healthcare Heroes, a program devoted to that all-important sector of the economy; and Women of Impact, which recognizes the contributions of a still often-overlooked constituency.
There have been other additions, including the annual Resource Guide, an invaluable resource for the community; daily news blogs to provide more accessibility to important information; educational seminars, including the recent Future Tense series; special publications such as Cool Stuff, focused on employment opportunities in the manufacturing sector; and much more.
BusinessWest has come a long way in 35 years, but it has never wavered from its original mission and reason for being — to meet a critical need within the four counties of Western Mass.